Always-on Planning

The idea behind an always-on marketing strategy is simple - rather than focusing your marketing efforts on campaign activities, you are actively...

Brand Wheel: Brand Values & Brand in Action

The chances are you’re probably fairly happy with your brand. It’s served you well so far. It looks good, your customers engage with it and your...

Social Lab: Channel Priorities, Analysis & Intelligence

As part of the Blueprint Calendar, we recommend to organise a Social Lab every few months and gather your social media team. This is a great way to meet,...

Annual Web Content Refresh

It is that time of the year again when you are producing a lot of new content that is relevant and interesting for your visitor. Understandably, you will...

Influencer Selection Criteria

Working with influencers is an ongoing process that you need to go through regularly. It is important to scout influencers that are interesting for...

Destination Blueprint Calendar

The #DTTT Blueprint Transformation Calendar is designed as a template specifically for DMOs to use throughout their yearly planning cycle and in...

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