Loading video...

Marketing 3.0: Engaging Visitors in 2016

You didn't just think digital stopped evolving at social did you? Introducing the session 'Marketing 3.0' during WTM2015, we're looking at future approaches to marketing and the dramatic impact that mobile has had on every aspect of the digital landscape. Visitors are much more complex, making it necessary for tourism marketers to think creatively, creating relevant content and experiences that visitors can take part in and are worth sharing across devices.

THE SESSION

We'll take a look back at just how far digital has come and where to invest your time and resources to ensure the biggest returns. Looking at the increasingly converging space between digital services, product excellence and word-of-mouth marketing, this session should leave you with plenty to think about heading back to the office.

Moderator: Nicholas Hall| Digital Tourism Think Tank
Natasha Nuckchady| Yahoo
Paul Stephen| Sagittarius Marketing
David Llewellyn| Hailo


Discussion

comments powered by Disqus

More from all insights

Content Strategy Review

It is that time of the year when you are looking at the year ahead and need to ensure that your content strategy is helping you to achieve results. Your...

Succeeding with Co-Creation

Co-creation is a topic that is discussed by the industry and often used as a buzzword rather than considering how destinations can put this into...

Social Media Takeover Plan

Social media takeovers are now an essential part of every destination's approach to engage different audiences. The added-value of organising...

Introducing Serious Play

Never heard of serious play before? We hadn't either but were always looking for a term that describes the process of our approach to collaboration....

Exploring Chatbots for Destinations

You’ve probably heard the words ‘chatbot’, ‘AI’ and ‘digital assistant’ thrown around a lot in the past few years. But what are they...

© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge