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The Power of Digital

Digital has completely changed how we live, breathe, talk, discover and book. And is really key is to understand how this will continue to change.

Nick Hall, CEO and founder of the Digital Tourism Think Tank, talks about millennial generation and gen Z and how these generations are transforming the way travel is consumed. Destinations and travel brands need to change their approach by starting creating product experiences that cater to this market.

In addition, it's fundamental to start thinking how we can put the visitor right at the centre of our strategy, how we can connect with our visitors and lastly how we can use data to understand them better.




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