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Creating content for Travellers

Creating content for Travellers

As a marketer, Gary Bembridge from has always believed that if you want to provide a successful product, you have to start with the consumer. They need to be the focus of what you do. You need to understand what they want, what they are doing, why they are doing it and when. Increasingly consumers gather their travel information for travel blogs. Therefore destinations are starting to incorporate bloggers in their content strategies and tactics.


The Interview

In this video interview, Gary shares his experience as a Marketing and Branding Consultant for tourist destinations, and talks about the intricacies of working with bloggers. Gary is an experienced travel blogger himself, and frequently consults destination and tourism organisations on working with travel bloggers for promoting travel services and products. His unique perspective, of knowing 'both sides of the table' provides valuable insights for both bloggers and destination marketers.


Tips for travellers

Gary launched in 2005 where he shares luxury travel ideas, advice and tips via audio podcasts, videos and articles. Click here to visit the website.

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