The DTTT Team is happy to announce for 2017 a series of workshops as part of the DTTT Launchpad subscription.
Content Marketing for Business | Becoming a Digital Leader
This is the first B2B marketing workshop held by the Digital Tourism Think Tank which aims to show leaders in the MICE sector how to capitalise on the opportunity of content marketing.
Hugely exploited in consumer marketing, the opportunity of content marketing has thus far not been fully understood by those marketing to businesses. In this workshop, we're going to show you how huge the opportunity to be a content authority is for your business and how to you can reduce reliance on sales by creating demand elsewhere.
This workshop will look at:
- Current trends in content marketing for business
- Quick win opportunities for venues
- The importance of storytelling for experiences
- Planning a content-first marketing plan
- New technology to facilitate content creation
- Techniques, tactics and fresh marketing ideas
The #DTTT will also be using its design led approach to get participants thinking about how they can apply some of the learnings to their business.