Facilitators are an important aspect of an Innovation Day and Destination Hacks, supporting the individual teams. Depending on the format, this is an opportunity to meet experts and industry leaders for short meetings to discuss areas such as media planning, strategic input, consumer intelligence, etc.
This can really help attendees crafting ideas to tap into real marketing opportunities of course taking into consideration how they could use the expertise of industry leaders and experts to come up with successful concepts.
Innovation Days and Destination Hacks are all about talking and discussing ideas and concepts with each other. The term 'learning by doing' or 'learning by working' is certainly appropriate in the context. Facilitators can lend their expertise and knowledge and boost ideas further to help teams to succeed not only with their idea on the day but also to get valuable input and insights that can be used in their day to day activities and projects in their individual organisations.