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Brian Twomey

Brian has been in his role for 15 years and prior to that worked for Diageo and Unilever in marketing management. For the last three years, Tourism Ireland has worked closely with HBO in the development and implementation of a highly successful global digital campaign designed to create a bridge between the fantasy of Game of Thrones and the reality of Northern Ireland as a largely unexplored visitor destination. By targeting "set jetters" with engaging content we have armed them with compelling reasons to visit Northern Ireland which we have now rebranded as "Game of Thrones territory". In addition we have worked closely with Lucas films to leverage the opportunities that have resulted from Star Wars being shot in Ireland.

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