People:

Jesse Desjardins

Named one of Skift's most influential people in travel, Jesse and his team speak to millions daily via Tourism Australia's digital platforms. From Australia.com to the @Australia social media profiles Jesse has led the team that has made Australia the most followed destination globally. By creating a platform that harnesses the power of visitors and residents the team receives over 3,000 story ideas daily, truly allowing millions of people globally to be part of Tourism Australia's leading social and content team. Jesse holds an MBA in Creative Leadership and has worked in tourism and destination marketing globally.

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