Luca has dedicated his professional life, so far, to the tourism industry.
After a degree in Tourism Economics, a 1 year experience as a researcher in New Zealand and a Masters in Tourism Management, he worked as a Senior Researcher at Trentino School of Management focusing his work mainly on sports tourism, destination marketing and destination branding.
He has coordinated and directed the Trento and Valsugana Wine Route for 5 years where he has enhanced his skills in the wine tourism sector. In 2011 he started his experience as Destination Manager with Valsugana Tourism Board (Trentino, Italy). From early 2015 he took charge of the Dolomiti Paganella Tourism Board (Trentino, Italy) as Destination Manager. Here he's leading a DMO innovation process, focusing his work on tourism product and experience design.
He strongly believes that DMOs need to evolve, shifting their core strategy from marketing to management.
The main keywords of this changing are: tourism experiences, digital marketing and stakeholders’s empowerment/alliance.
“You need to lead your organization to the unknown”
- Destination Management
- Destination Marketing
- Product & Experience Design
- Stakeholders Engagement
- Digital Experience