Twenty years working in and for DMOs (Austrian National Tourist Office, etc) lead to a huge know-how Martin Schobert uses for planning brand experiences and customer centered experience design in travel and tourism. He established his company “tourismusdesign” in 2010, a consultancy with an interdisciplinary team assisting tourist boards, destination management companies, touristic attractions, hotels and resorts in Austria, Estonia, Germany, Greece, Italy, Luxemburg, Finland, Slovenia to transform brands in travel & tourism.
We use service design methodologies to:
- develop meaningful products and touchpoints of the traveller with touristic brands
- design travel experiences 360 degree out of a visitors view – analog, digital, multi sensual
- produce emotional stories and develop storyboards for extraordinary so-lo-mo travel experiences.
The most important tactics in DMO Marketing? Visitor experience first.