People:

Talia Salem

Talia Salem has over 10 years of experience in tourism, social media marketing and content strategy. She recently started her own digital marketing and tourism consulting practice working with such clients as the World Bank, George Washington University’s International Institute of Tourism Studies and Apoyo Lodge. She also teaches Digital Marketing and Distribution at Georgetown’s Masters in Global Hospitality Leadership Program.

Prior to consulting, she worked as Manager of Social & Content for Brand USA, the USA’s public-private partnership dedicated to increasing international visitation to the United States. Talia oversaw the launch of Brand USA's new consumer websites in 15 markets including visuals and content strategy. She oversaw global social media and content campaigns in 15 markets in 8 languages. She also launched the Great American Road Trips campaign, which traveled to every state in the USA, and supported the Flavors of the USA and Great Outdoors campaigns.

Prior to Brand USA, Salem worked as a travel journalist and consulted for various tourism organizations. She was the managing editor of Smart Meetings magazine where she covered the North American travel and meetings industries. She is the co-organizer of DC Chapter of Travel Massive. A California native, she grew up in the San Francisco Bay Area, but has lived around the world. Salem is fluent in English, French and Arabic, and is currently learning Spanish. She holds a Bachelor of Arts in Communications and French from the University of California, Los Angeles (UCLA), as well as a Master’s degree in Sustainable Tourism Destination Management from The George Washington University.

Core Competencies

  • Content & Creative
  • Digital Strategy
  • Social Media Strategy
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