People:

Thomas Høyrup Christensen

Thomas is responsible for the creative and strategic execution of content across all social channels for Wonderful Copenhagen. Wonderful Copenhagen has implemented a digital only and social first strategy and is rapidly moving towards a 365 days campaign environment build primarily on user-generated content.

The change in the media landscape means that the team behind the campaigns needs to move quickly and creative on all levels. Thomas has created a new organizational digital framework that helps Wonderful Copenhagen being able to move fat and agile in this disruptive reality.

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