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Nicholas Hall

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#DTTT Blog

With the summer officially over, our DMO friends now back in the office (it's been a while guys!) and a packed season of events in the pipeline, I thought I'd offer a little respite while the sun is still shining and serve up some behind the scenes insight on #DTIC2015.

Firstly, our stats show that people don't read anymore so we're doing a live stream on YouTube this Friday at 4pm CET to make it easy for you. We'll be discussing the fantastic #DTIC2015 programme line-up with Nathalie Dumon, who heads up European Cities Marketing's 'Digital Cities' group and hearing what she has to say, as a past attendee, what she looks forward to and why it's so important to attend.

If you decided to read on, great! Now I'm going to share some real insight into how it all comes together...

As someone who took the leap a few years ago to create something out of passion (I'm talking about the #DTTT here!), I can always relate to the wise words of leading entrepreneurs like Richard Brandson who champion their teams and put passion into everything they do. If you ask me what makes #DTIC the success it is after four years, I'd say it ultimately comes down to people.

I'm so proud of the team we have here at the #DTTT who don't always get the recognition they deserve. Their passion for creating something incredible is met with an equally insatiable passion from the destination community, who truly believe in what we're doing. Each year, #DTIC is made up of 30-40 talks with around three quarters coming from destinations sharing their work. I always like to say, our role is to create a platform where DMOs can share and be inspired by the great work they're doing and take comfort in discussing some of the common challenges they face.

4 Years in, the Best Ever Yet?

Can you imagine that we're already planning #DTIC2016 ahead of this year's event? The idea for our first campus was born in the summer of 2012, launched in September 2012 and over by November 2012. Things are quite different now.

We never stop asking themselves, "how can we make it better than the year before?". This year has been no different. After much deliberation about whether we should take the event on tour around Europe, looking for a bigger ever more amazing venue than that Mobile World Centre, we stopped looking and started focusing. For us, it all comes down to the content and our team, with a little help from the community. They really are the brains behind some of the brilliant things happening this November.

We've got Ramona Wagner, our Programmes Director really coming into her own this year. Not only is she the brainchild of the Travel Thinkathon but she's taking a leading role in this year's programme after being a little swamped last year by our rather demanding live stream viewers!

Ilaria Punturiero has been involved in every event we've delivered around the world and really 'gets it' when it comes to knowing what the destinations look for (a big opening party!). She's been out and about in Barcelona this summer sourcing the most amazing venue for our Thursday night travel meltdown party which will take place at the iconic Fabrica Moritz and I don't think she could've sourced a better place in Barcelona to network! Partying aside, she's also a lady with a vision and is working round the clock on creating a full experience and certainly keeping printers, installation teams, caterers and venue managers on their toes!

Rob Palmer joined us a year ago and if you hadn't noticed, we've been doing a heck of a lot of video in 2015! He is 'the video guy' and aside from making our live stream spick and span he's gathering lots of #SpeakerStories that we're seeding out and feeding in, just to give a little more context on it all. You might see Rob trying to sneak in uninvited to film a conversation you're having, try to just ignore him!

Akvile Vanagaite and Roberta Esposita joined our team over the summer and are working round the clock sourcing case studies, connecting with innovative DMOs and supporting the whole team in the run up to Barcelona. Their hard work behind the scenes helps us stay on top of our game whether it's identifying best practices or connecting with new DMOs.

Finally, do you all remember how Romy Cywie became our amazing AV manager last year? Well she's been bumped up to Senior Advisor, as this is in fact not her day job, but expect to see her again this year making everyone look great on stage!

Your 2016 Digital Campaign & Leadership Roadmap

What am I looking forward to this year? Well just about everything!

Our programme is unlike any other. We've rethought the whole process and stripped out the old with the new. For us, #DTIC is more than just a packed programme of amazing speakers (although it is that too), it's two days of the most priceless consulting you'll ever get. In what has to be one of the most focused and topic specific events in the industry, we aim to guide destinations towards making the right decisions and plans for the years that follow. This goes beyond inspirational speakers and amazing campaigns.

The theme of this year's event is 'Destination Transformation' and we're doing just that. We've developed a completely new framework on Destination Transformation (more on that later...) and have built a programme around helping destinations to 'Get Ready', 'Transform' and 'Succeed'. This plays out over two days at #DTIC2015 on 19th and 20th November.

In addition to this (really, there's more!), we're seeing Ramona's brainchild idea come to fruition this year with the 2015 Travel Thinkathon. Last year's hackathon was such as great success but missed the key component, DMOs. This year our Thinkathon will give every DMO the chance to thrash out concepts with 'Digital Leaders' from the likes of Facebook, Google, Prophets, Dot3, iAmbasador along with many others and really develop their 2016 Campaigns right there, on the spot.

We'll set the challenges to inspire and we'll reward the winners with prizes. Each person taking part can form teams with other destinations (think nearby partner cities), and develop campaign concepts during the day with the great support of our leaders. Leave Barcelona with your plans for 2016 and a concept to pitch when you get back in the office.

So with that food for thought, it leaves me to say "see you in Barcelona, we have a lot of work to get on with!"

Don't leave it too late

There are always a few who leave it too late! Don't be one of those and sign-up today. If you're a member of ETC or ECM we have some great deals and if not then you've still go an amazing price.

The sign-up link is DTIC Registration.

And don't forget to tune in to our Friday live stream for a more in-depth look at this year's programme...

Discussion

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