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Roberta Esposito

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#DTTT Blog

ITB is starting this week and this year we are bringing something really exciting to the World's Leading Travel Trade Show.

Live streaming has been defined as one the biggest content marketing trend for 2017. Always more often, live videos are becoming the internet’s favorite toy.  

The DTTT together with Sojern couldn't stay behind and not jump into this exciting trend!

On the 8th and 9th of March, thanks to our partnership with Sojern, we will be streaming several live sessions, featuring a wide range of interviewees, panelists and thought leaders.

Have a look at the schedule we have planned!

Wednesday 8th of March 

🎥Going Live at ITB with Sojern - Ashley Proceviat, Marketing Manager & Myla Tutt, Senior Marketing Manager

🎥Quick Fire about Video, Display, Native & Cross-device advertising with VP Product, Mat Harris

🎥Big trends at ITB - Understanding digital touch points in the traveler path to purchase

  • Stephen Taylor, SVP, Sojern
  • Cees Bosselaar Vice President, Business Development, Phocuswright
  • Doug Lansky, Travel Writer, Author, Keynote Speaker

Thursday 8th of March 

🎥Sojern Insights: Hotel Travel Trends Report with Kurt Weinsheimer, SVP Property

🎥Big trends at ITB - How Hoteliers can Take Back Control to Drive more Direct Bookings

  • Sanjay Wahi, VP Product Property Solutions, Sojern
  • Michael J Bennett, SVP Global Marketing, Cendyn
  • Thomas Landen, Head of Marketing EMEA, Revinate

🎥Sojern Insights - Global Travel Insights with Jackie Lamping, VP Marketing Sojern

Make sure to follow us on Facebook and Twitter and engage in our conversation on the go as it happens!

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