ITB is starting this week and this year we are bringing something really exciting to the World's Leading Travel Trade Show.
Live streaming has been defined as one the biggest content marketing trend for 2017. Always more often, live videos are becoming the internet’s favorite toy.
The DTTT together with Sojern couldn't stay behind and not jump into this exciting trend!
On the 8th and 9th of March, thanks to our partnership with Sojern, we will be streaming several live sessions, featuring a wide range of interviewees, panelists and thought leaders.
Have a look at the schedule we have planned!
Wednesday 8th of March
🎥Going Live at ITB with Sojern - Ashley Proceviat, Marketing Manager & Myla Tutt, Senior Marketing Manager
🎥Quick Fire about Video, Display, Native & Cross-device advertising with VP Product, Mat Harris
🎥Big trends at ITB - Understanding digital touch points in the traveler path to purchase
- Stephen Taylor, SVP, Sojern
- Cees Bosselaar Vice President, Business Development, Phocuswright
- Doug Lansky, Travel Writer, Author, Keynote Speaker
Thursday 8th of March
🎥Sojern Insights: Hotel Travel Trends Report with Kurt Weinsheimer, SVP Property
🎥Big trends at ITB - How Hoteliers can Take Back Control to Drive more Direct Bookings
- Sanjay Wahi, VP Product Property Solutions, Sojern
- Michael J Bennett, SVP Global Marketing, Cendyn
- Thomas Landen, Head of Marketing EMEA, Revinate
🎥Sojern Insights - Global Travel Insights with Jackie Lamping, VP Marketing Sojern
Discussioncomments powered by Disqus
More from #DTTT
In June we present:How we Champion Remote Design
Here at the #DTTT, we used the last year to slowly change the way we work with our #DTTT Experts and destinations by embracing remote design as an integral part of how we deliver ideation workshops, audits, plans and frameworks across a range of topics. For many destinations, the remote design concept is fairly new, so […]#remote design #remote #collaboration #Destinations #workshop
In May we present:Snapchat Spectacles: The Verdict for Tourism
In the run up to Content | Campus we managed to get our hands on a pair of Spectacles, the latest ‘must have’ piece of wearable tech from Snapchat, currently only available in the US. First of all just to clarify, ‘must have’ refers to agencies and opportune eBay resellers to whom we paid over […]#snapchat spectacles #Snapchat #social media #social media marketing
In May we present:Destination Marketing in a Climate of Fear
Between looming travel bans, terrorist attacks and passengers forcibly being removed from planes, destination marketing has become increasingly difficult. “There is a fear factor of travelling,” says Peter Greenberg, CBS News Travel Editor. Travellers are more anxious than ever before to travel. What does this mean for the industry? How do you as a DMO […]#crisis management #communication #crisis #destination #destination marketing #partners #social
In May we present:Why Nuuk Holds the Key to Greenland’s Tourism Industry
In the world of entrepreneurship, founders are regarded as role models, leaders, ambitious, successful, highly driven and uniquely adept at identifying opportunities overlooked by others. This admiration is well deserved, considering 90% of start-ups fail within the first year, but a recent visit from to Nuuk reveals a richer side to earning a living as […]#Nuuk #tourism development #training #business #destination #Greenland #SME
In May we present:Sojern’s Global Travel Insights
Sojern is travel’s leading performance marketing engine. With 350M global traveler profiles and billions of predictive purchase signals including search and booking data from partners across the industry, we deliver billions of dollars in revenue and put more heads in beds and travelers in seats for our clients worldwide. From global enterprise brands to independent […]#traveler #consumer #data #Insights #Sojern #travel #traveller
In April we present:13 Tips for Forging Successful Tourism Marketing Partnerships
As part of this year’s Content | Campus in Copenhagen, a group of tourism marketers gathered in the chic offices of Visit Denmark to discuss fruitful content partnerships. On Day 2 of the Content | Campus, we were buzzing with the ideas from the previous day’s sessions and excited to begin the Content Partnerships Workshop. […]#brand collaboration #content partnerships #brand #content #tourism marketing