Roberta Esposito's Photo
Roberta Esposito

Opinions: 

#DTTT Blog

ITB is starting this week and this year we are bringing something really exciting to the World's Leading Travel Trade Show.

Live streaming has been defined as one the biggest content marketing trend for 2017. Always more often, live videos are becoming the internet’s favorite toy.  

The DTTT together with Sojern couldn't stay behind and not jump into this exciting trend!

On the 8th and 9th of March, thanks to our partnership with Sojern, we will be streaming several live sessions, featuring a wide range of interviewees, panelists and thought leaders.

Have a look at the schedule we have planned!

Wednesday 8th of March 

🎥Going Live at ITB with Sojern - Ashley Proceviat, Marketing Manager & Myla Tutt, Senior Marketing Manager

🎥Quick Fire about Video, Display, Native & Cross-device advertising with VP Product, Mat Harris

🎥Big trends at ITB - Understanding digital touch points in the traveler path to purchase

  • Stephen Taylor, SVP, Sojern
  • Cees Bosselaar Vice President, Business Development, Phocuswright
  • Doug Lansky, Travel Writer, Author, Keynote Speaker

Thursday 8th of March 

🎥Sojern Insights: Hotel Travel Trends Report with Kurt Weinsheimer, SVP Property

🎥Big trends at ITB - How Hoteliers can Take Back Control to Drive more Direct Bookings

  • Sanjay Wahi, VP Product Property Solutions, Sojern
  • Michael J Bennett, SVP Global Marketing, Cendyn
  • Thomas Landen, Head of Marketing EMEA, Revinate

🎥Sojern Insights - Global Travel Insights with Jackie Lamping, VP Marketing Sojern

Make sure to follow us on Facebook and Twitter and engage in our conversation on the go as it happens!

Discussion

comments powered by Disqus

More from #DTTT

  • Talia Opinion Feature
    In April we present:
    13 Tips for Forging Successful Tourism Marketing Partnerships

    As part of this year’s Content | Campus in Copenhagen, a group of tourism marketers gathered in the chic offices of Visit Denmark to discuss fruitful content partnerships. On Day 2 of the Content | Campus, we were buzzing with the ideas from the previous day’s sessions and excited to begin the Content Partnerships Workshop. […]

    #content partnerships #brand collaboration #brand #content #tourism marketing
  • 5-tips-snapchat-stories-feature
    In March we present:
    5 Tips for Snapchat Stories Content

    Here are some tips to ensure your content starts off great. It may only be visible for a day, but being a regular part of locals’ or visitors’ lives on their Snapchat feed has a real long-term impact.

    #live-content #Snapchat #social media marketing
  • Jessica-going-live-feature
    In March we present:
    Getting Started with Going Live

    Going live is a mindset change for organsiations – because it involves communication across disciplines. Here’s a foolproof process for getting started with going live.

    #going live #facebook live #live-marketing #Instagram #Snapchat #video marketing
  • Copenhagen-2020-Feature
    In March we present:
    Wonderful Copenhagen’s 2020 Strategy

    Wonderful Copenhagen is one of the cities that are true digital leaders and recently published their new 2020 strategy. With a bold statement, “The King is Dead! Wonderful Copenhagen concludes the Era of Tourism as we know it” their strategy is combining fresh digital & city marketing thinking ready to take on the digital era. We interviewed Nicolai […]

    #visit-copenhagen #localhood #2020-strategy #content marketing #dmo
  • Snackable ocntent feature
    In March we present:
    Creating Snackable Content for Social Media

    The best snacks are short, often sweet, and always satisfying. The same goes for snackable content.

    #snackable-content #short-form #social-media #content marketing #social media strategy
  • Visit Wales feature
    In March we present:
    Wales: Redefining Approaches to the Content Journey

    Bryn Halliwell, gave more insights about they’re developing a digital-first philosophy at Visit Wales, where everyone in the Brand Hub has digital responsibility. 

    #visit-wales #digital-hub #digital-first #content-creation #content strategy
Show more
×
© 2017 Digital Tourism Think Tank