Visit Greenland is working very hard on their overall digital strategy, focusing a lot of their work on getting the website, social media and mobile right. In November 2012, Visit Greenland showcased their website to the tourism industry at the Digital Tourism Innovation Campus in Barcelona. A year after that, the website is still very impressive, showcasing the country’s brand “Be a Pioneer” using stunning visuals and brand driven images and videos throughout. Visit Greenland is now also working very hard on their social media sites, presenting Greenland as a tourism destination by posting and sharing great images visualizing the beauty of Greenland and showcasing the unique experiences travellers can have when visiting the country. With regards to mobile, Visit Greenland also offers a mobile app “Greenland GPS” a trail guide for travellers (Visit Greenland).
THE IDEA BEHIND THE APP
Travellers visiting Greenland are most likely going on a hiking trail to discover the beauty of this remote country. Greenland GPS is therefore catering as a one-stop hiking trail guide. All maps can be downloaded and used offline which is necessary due to internet being limited in Greenland. The Greenland GPS app offers its users two hiking trails Arctic Circle Trail in West Greenland and South Greenland Trails.
FEATURES IN THE APP
There are several features in the app that make it very useful for travellers hiking through Greenland, discovering the beauty of the country. An offline GPS tracking map enables travellers to see what progress was being made on the hike. The overall experience of a hiking trip in the country can be enhanced through the app by also enabling its users to drop and save waypoints that record a point of interest such as a perfect spot for a picnic to return to later.
Travellers can also take pictures within the app. All these pictures are geo-coded and then displayed in the location it was taken on the map. Visit Greenland is realising the fact that essential parts of the hike trail and adventure experience are important for travellers to be captured so these can be shared later with friends and family. The app is also showing a real-time elevation profile along with travel statistics for the user to monitor the hike progress. Due to the sharing part of travel becoming increasingly important, the Greenland GPS app is also offering its users the chance to share the adventure with friends and family by uploading tracks and pictures directly from the app to the user’s Facebook account. All features are very useful for travellers hiking in Greenland and are an example for an app that really fits its purpose and delivers great functionalities for travellers on a hiking adventure in Greenland.
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