Europe is the main destination of European travellers this summer. 60% of the holiday nights booked from the 1st of June to the 31st of August 2014 will be in Europe, reports nSight.
THE US ATTRACTS €OPEAN TRAVELLERS
The US will welcome 38% of European travellers this summer. New York is the number 1 destination for Europeans, with 25% of European travellers going to New York this summer. Only in Eastern Europe, New York is the third most popular destination booked after Rome and Paris - the US city however ranks first across other European regions. US destinations are particularly popular among Northern European travellers: four US cities are within the top 10 destinations booked from Northern Europe. Aside from US cities, Vancouver is the destination most booked outside of Europe, followed by Dubai.
PARIS IS THE FIRST €OPEAN DESTINATION
Among European destinations, Paris is the top destination booked, with 15% of Europeans booking a trip to the city between 1st of June and 30th of August. Although London is the top searched European destination, the city ranks only second in terms of bookings. Spain is popular across Southern Europe, as six Spanish cities are among the top 10 destinations searched. Nevertheless, only Madrid and Barcelona are among the 10 destinations most booked by Southern Europeans.
STAYS LESS THAN 4 NIGHTS
Although the average stay varies from region to region, 76% of holidays booked account for less than four nights. The longest stay is planned by Northern Europeans in Orlando with an average of 8.1 nights booked. Eastern Europeans have planned the second longest stay, with 5.8 nights booked on average in Paris.
Discussioncomments powered by Disqus
More from #DTTT
In August we present:Helsinki’s city marketing strategy
Laura Aalto is a marketing and communications professional with 20 years of experience in international marketing, brand building, sponsorship and event marketing. She will take over as a CEO of Helsinki Marketing this September. More in this press release. Laura will be joining us on stage at #DTTTGlobal on 30th November & 1st December in […]#Helsinki #city #Transformation #destination #dmo #marketing #strategy
In July we present:What if we scrapped the DMO?
“What if we scrapped the DMO, would anybody notice?”. This is a favourite topic at debates and one that often comes up in my experience of circling the globe talking at destination conferences, one that I occasionally indulge in but at the same time never really buy into. Others, however, are deadly serious when they […]#destination #Development #dmo #marketing
In June we present:How we Champion Remote Design
Here at the #DTTT, we used the last year to slowly change the way we work with our #DTTT Experts and destinations by embracing remote design as an integral part of how we deliver ideation workshops, audits, plans and frameworks across a range of topics. For many destinations, the remote design concept is fairly new, so […]#remote design #remote #collaboration #Destinations #workshop
In May we present:Snapchat Spectacles: The Verdict for Tourism
In the run up to Content | Campus we managed to get our hands on a pair of Spectacles, the latest ‘must have’ piece of wearable tech from Snapchat, currently only available in the US. First of all just to clarify, ‘must have’ refers to agencies and opportune eBay resellers to whom we paid over […]#snapchat spectacles #Snapchat #social media #social media marketing
In May we present:Destination Marketing in a Climate of Fear
Between looming travel bans, terrorist attacks and passengers forcibly being removed from planes, destination marketing has become increasingly difficult. “There is a fear factor of travelling,” says Peter Greenberg, CBS News Travel Editor. Travellers are more anxious than ever before to travel. What does this mean for the industry? How do you as a DMO […]#crisis management #communication #crisis #destination #destination marketing #partners #social
In May we present:Why Nuuk Holds the Key to Greenland’s Tourism Industry
In the world of entrepreneurship, founders are regarded as role models, leaders, ambitious, successful, highly driven and uniquely adept at identifying opportunities overlooked by others. This admiration is well deserved, considering 90% of start-ups fail within the first year, but a recent visit from to Nuuk reveals a richer side to earning a living as […]#Nuuk #tourism development #training #business #destination #Greenland #SME