Over the course of 12 months, we’ll be delivering you complete Destination Transformation programme, to help you lead your team get through the most important part of transformation, ‘Getting Ready’.
Over the past decade, DMOs have faced enormous challenges from austerity to the rise of the millennial traveller. With this comes the always looming question as to the role of the DMO.
Well here at the #DTTT, we don’t think the role the DMO should be brought into question anymore, which is why we’ve mapped out a 12 month plan to help transform every DMO into innovative, forward thinking, disruption embracing, millennial engaging entities who make a real and direct impact on the visitor economy.
With this in mind, we’re inviting the destination community to sign-up to the Destination Programme and begin the process of change with a fresh start to 2016. Our new Destination framework takes a fresh look at how to do destination marketing and helps destinations transform from legacy ways of doing things to innovative new approaches.
Each month, we’ll guide you through the process of getting ready for transformation and provide you lots of material in the process, including:
- Guidelines and template material
- Meeting and workshop material
- Self assessment checklists
- How-to guides
- Topical case studies