Tag: engagement

Australia: Creating Content that...
Australia: Creating Content that Connects & Converts
Australia: Creating Content that...
Jesse Desjardins, Global Manager, Social & Content at Tourism Australia, will be the opening Keynote speaker of this year's...
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Measuring the Success of Content
Measuring the Success of Content
Measuring the Success of Content
In the run up to Content Campus we are getting in touch with the best content creators to...
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Travel Nevada: Engaging consumers...
Travel Nevada: Engaging consumers on social
Travel Nevada: Engaging consumers...
We decided to focus on Travel Nevada as a case study, as their digital marketing activities and social...
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YouTube: A Starter Guide for...
YouTube: A Starter Guide for Destinations
YouTube: A Starter Guide for...
Over 1 billion people use YouTube each month worldwide, watching nearly 1 billion hours on the platform per...
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Analytics & Performance...
Analytics & Performance Review
Analytics & Performance...
As part of our Blueprint Calendar for destinations, we introduce different teams to new collaborative ways of organising...
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Streamlining New Approaches to...
Streamlining New Approaches to Content
Streamlining New Approaches to...
Every day this week Nick Hall, founder and CEO of the Digital Tourism Think Tank, is going...
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Destination Transformation...
Destination Transformation Report
Destination Transformation...
For the Digital Tourism Think Tank, 2015 and 2016 have been all about understanding where digital is going...
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Investment & Influencers...
Investment & Influencers – Sharing the story behind BrabantNacht
Investment & Influencers...
When the #DTTT team heard about the first international campaign of VisitBrabant titled 'BrabantNacht' we were curious to...
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Destination Uppsala: Succeeding...
Destination Uppsala: Succeeding on Social Media as a small Destination
Destination Uppsala: Succeeding...
Destination Uppsala is owned by the municipality of the city and is the fourth largest city in Sweden....
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Content Distribution for...
Content Distribution for Destinations
Content Distribution for...
Assets, content, media, channel & engagement Content distribution has increasingly become a pressing subject for DMOs. Our path...
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Inspiring Content That Performs |...
Inspiring Content That Performs | Insights on Tumblr
Inspiring Content That Performs |...
Learn how millennials consume, create and engage with content and how the rules of marketing have changed. Alec...
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VisitBritain Launches Loch Ness...
VisitBritain Launches Loch Ness Monster Campaign in Scotland
VisitBritain Launches Loch Ness...
The UK national tourism agency, VisitBritain, has just launched a £2 million tourism campaign which is intended to...
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Take a Destination Transformation...
Take a Destination Transformation Assessment
Take a Destination Transformation...
Destination Transformation is a big topic at the moment for those DMOs that have already transformed, are in...
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Sojern – Optimising Media...
Sojern – Optimising Media Through Better Targeting
Sojern – Optimising Media...
Stewart Smith from Sojern talks about the current hot topic of 'programmatic advertising', explaining what it is and...
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Pure Michigan – Live Video...
Pure Michigan – Live Video Campaigning
Pure Michigan – Live Video...
Live video campaigning has become one of the key trends in 2015, even though only a few destinations...
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Canadian Tourist Board...
Canadian Tourist Board “Selfie Swap” Illustrates Key Marketing Themes
Canadian Tourist Board...
The Canadian tourist board has recently launched a marketing campaign which has created quite a buzz. The marketing...
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Northern Ireland Tourist Board and...
Northern Ireland Tourist Board and the Giro d’ Italia
Northern Ireland Tourist Board and...
The Northern Ireland Tourist Board and the Giro d’Italia The Giro d’Italia is one of the world’s largest...
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The Challenge of Humanising Your...
The Challenge of Humanising Your Brand
The Challenge of Humanising Your...
One of the main challenges that travel companies face today is humanising their content and ultimately brand. An...
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Lastminute.com London Campaign...
Lastminute.com London Campaign Emphasises Importance of Visual Engagement
Lastminute.com London Campaign...
Lastminute.com is one of the best known names in the tourist trade, having launched to a wave of...
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TripAdvisor Study Underlines the...
TripAdvisor Study Underlines the Importance of Social Engagment
TripAdvisor Study Underlines the...
TripAdvisor, the world's largest travel site, recently conducted a study that aimed to examine motivational factors for travellers....
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