Tag: social media

Succeeding with Co-Creation
Succeeding with Co-Creation
Succeeding with Co-Creation
Co-creation is a topic that is discussed by the industry and often used as a buzzword rather than...
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Social Media Takeover Plan
Social Media Takeover Plan
Social Media Takeover Plan
Social media takeovers are now an essential part of every destination's approach to engage different audiences. The added-value...
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Snapchat Spectacles: The Verdict...
Snapchat Spectacles: The Verdict for Tourism
Snapchat Spectacles: The Verdict...
In the run up to Content | Campus we managed to get our hands on a pair of...
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Geneva Tourism: 1,000 Free Nights...
Geneva Tourism: 1,000 Free Nights Campaign
Geneva Tourism: 1,000 Free Nights...
Geneva as a city tourist board has worked on their digital transformation for some time now, considering digital...
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Video Content Plan
Video Content Plan
Video Content Plan
Video content is powerful and drives noticeable engagement on your website and social media channels. It has long overtaken...
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DSB: Danish Railways & Social...
DSB: Danish Railways & Social Media
DSB: Danish Railways & Social...
Danish Railways or DSB, in short, is the largest Danish rail company operating the railways in Denmark and...
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365 Days of Storytelling
365 Days of Storytelling
365 Days of Storytelling
One of the core principles of Wonderful Copenhagen's new strategy is the focus on year-round storytelling, empowering the...
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Digital Landscape Check
Digital Landscape Check
Digital Landscape Check
The digital landscape is changing fast and so are your competitors, making it a very important aspect of...
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Turning Insights into Actions
Turning Insights into Actions
Turning Insights into Actions
Analytics is a critical aspect of your work as a destination to be able to measure which of...
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Social Strategy Development
Social Strategy Development
Social Strategy Development
Social strategy is very important but also something that is changing and evolving all the time. If your...
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Experimenting with Social
Experimenting with Social
Experimenting with Social
Taking time to experiment with social is important and something that you should dedicate time for within your...
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Tourism Australia: How to generate...
Tourism Australia: How to generate all the content you’ll ever need
Tourism Australia: How to generate...
Jesse Desjardins from Tourism Australia talks about how his team speak to millions daily via Tourism Australia's digital...
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Social Content Creators: Morten...
Social Content Creators: Morten Nordstrøm
Social Content Creators: Morten...
We are taking a look at content creators who have inspired us most. Moderated by Thomas Christensen from...
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Social First Content
Social First Content
Social First Content
Many could argue that Destinations have it harder than most in adapting to the demands of being content...
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Travel Nevada: Engaging consumers...
Travel Nevada: Engaging consumers on social
Travel Nevada: Engaging consumers...
We decided to focus on Travel Nevada as a case study, as their digital marketing activities and social...
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Game of Thrones Screen Tourism...
Game of Thrones Screen Tourism Campaigns
Game of Thrones Screen Tourism...
We decided to interview Tourism Ireland because of their success in realising early on that screen tourism was...
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YouTube: A Starter Guide for...
YouTube: A Starter Guide for Destinations
YouTube: A Starter Guide for...
Over 1 billion people use YouTube each month worldwide, watching nearly 1 billion hours on the platform per...
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Analytics & Performance...
Analytics & Performance Review
Analytics & Performance...
As part of our Blueprint Calendar for destinations, we introduce different teams to new collaborative ways of organising...
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Going Live – A complete Guide...
Going Live – A complete Guide for Destinations
Going Live – A complete Guide...
Since the birth of social media as we know it, there’s been a consistent development in how platforms...
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Always-on Planning
Always-on Planning
Always-on Planning
The idea behind an always-on marketing strategy is simple - rather than focusing your marketing efforts on campaign activities,...
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