We Don't Just Talk About Transformation, We Lead It.

Get Your Free Transformation Starter Pack

Benchmark Survey

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Take our Benchmark Survey to understand how digital is impacting your organisation. The results aim to give you a better understanding of how digital is being adopted in organisations and the barriers or hurdles to overcome.

Transformation Book

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The first edition of our Transormation Book has been developed to reflect on macro trends we see impacting a wide range of DMOs who have participated in our Benchmark Survey.

Blueprint Calender

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The #DTTT Blueprint Transformation Calender is designed as a template specifically for DMOs to use throughout their yearly planning cycle and in conjunction with the knowledge and tools available in the #DTTT Launchpad.

Get Started with Transformation

#1

Needs Assessment

We'll start by working out your needs, understanding your organisation and auditing your activities to get an initial snapshot.

Understanding what you wish to achieve in the process, we can start mapping out an approach to get you there.

#2

Transformation Workshop

We've designed a workshop specifically to support DMOs in understanding what Destination Transformation means for them.

Working together with your team, we will map out a 360° vision for your organisation.

#3

Your Destination's Roadmap

After the Transformation Workshop we gather everything discussed and match it with our expert knowledge.

Your DMO roadmap will outline quick wins, mid and long-term priorities.

#4

Resources Recommendations

We gather a deep understanding of your existing resources and where to focus development of people and technology.

We also make recommendations on creative needs and outsourcing.

  • DIGITAL READINESS
  • DIGITAL STRATEGY REVIEW
  • SOCIAL BUSINESS AUDIT
  • TREND ANALYSIS
  • CREATIVE IDEA & CAMPAIGN WORKSHOP
  • PLANNING SESSIONS

  • TRANSFORMATION ROADMAP
  • BENCHMARKING AND COMPETITOR ANALYSIS
  • MILLENNIAL BRAND STRATEGY
  • DIGITAL MARKETING ROADMAP
  • INTERFACE PROTOTYPING & TESTING
  • FUTURE DESTINATION WORKSHOP
  • HR, RESOURCES & FACILITIES AND CHANGE SUPPORT

  • INTERNAL LEADERSHIP & COLLABORATION STRATEGY
  • OVERSEAS TEAM TRANSFORMATION
  • INNOVATION DAYS
  • CREATIVE IDEA & CAMPAIGN DEVELOPMENT
  • THINK-A-THONS
  • INTERFACE & PLATFORM DEVELOPMENT
  • INNOVATING SOLUTIONS & APPLICATIONS
  • BESPOKE RESEARCH & BEST PRACTICES
  • UMBRELLA CAMPAIGNS
  • DIGITAL VISITOR INFRASTRUCTURE

#DTTT Expert Team

Nick Hall

Industry Visionary
nick.hall@thinkdigital.travel

Nick is one of the travel industry’s leading experts on destination marketing. As founder and CEO of the Digital Tourism Think Tank, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.

Passionate about the future of travel, Nick is an experienced consultant, passionate keynote speaker and great storyteller with a sharp understand of how to react to change and disruption.

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Nick Hall

Nick Hall

Industry Visionary

Ramona Wagner

Benchmarking & Digital Readiness
ramona.wagner@thinkdigital.travel

Ramona has been with the Digital Tourism Think Tank since before the inaugural Digital Tourism Innovation Campus took place in Barcelona in 2012. Her experience of working with countless destinations, industry bodies and businesses throughout Europe’s tourism industry makes her well placed to head up the Digital Tourism Think Tank’s day to day activities and ensure our exciting programmes, from events to research, continue to set the industry benchmark in thought leadership.

Mastering the skill of benchmarking and with a passion for digital, Ramona is as passionate about the #DTTT’s new Transformation work as she is about core research and consulting.

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Ramona Wagner

Ramona Wagner

Benchmarking & Digital Readiness

Kate Thomas

Creative Director
kate.thomas@thinkdigital.travel

As a creative director in online content marketing, Kate Thomas helps top-tier companies, tourism boards and even small operators in the travel industry develop their digital communications strategies. She also provides a suite of offerings including production coordination for videos and original content, the facilitation of influencer collaborations and social communications support. Her clients have included Expedia, TripAdvisor, Visit Britain, Loch Ness by Jacobite, and many more.

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Kate Thomas

Kate Thomas

Creative Director

Emma Lawton

Creative and Digital Strategist

Emma is a Creative Director with a background in design for brand, print and digital combined with a strategic mind that can see the bigger picture. She enjoys flexing the boundaries of a project and experimenting with fledgling technology, leading her to create forward thinking concepts for clients in a variety of sectors. She is fascinated by the future of digital and the development of brand as part of this.

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Emma Lawton

Emma Lawton

Creative and Digital Strategist

Gerrie Smits

Leadership & Digital Strategist

Gerrie Smits is a consultant, coach and keynote speaker. He’s fascinated by the impact of digital and technology on our organisations, our products, our communications and our society. Gerrie has got 20+ years of experience in industries that got disrupted by the internet, so that makes him a hands-on expert.

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Gerrie Smits

Gerrie Smits

Leadership & Digital Strategist

Jessica Riches

Content & Engagement Strategist

Jessica Riches is an award-winning social media, content and engagement specialist. Before starting to work as a #DTTT Expert, she worked with a variety of clients including Toshiba, Universal Pictures, the Nike Foundation, Marks & Spencer, the Tower of London, the Green Party and Pottermore. She works creating strategies, delivering training and managing communities.

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Jessica Riches

Jessica Riches

Content & Engagement Strategist

Sofie Verhalle

Social Media Strategist

Sofie is specialized in social media, public speaking and internal collaboration. She is an expert in advising at a strategic level in house and/or remote, delivering keynotes, collaborating with clients in workshops. She is passionate about sharing knowledge and skills, about building communities, on the inside as well as on the outside of an organization or company. People make her tick. Passion is her driver.

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Sofie Verhalle

Sofie Verhalle

Social Media Strategist

Talia Salem

Content Strategy & Industry Partnerships

Talia has over 10 years of experience in tourism, social media marketing and content strategy. Prior to consulting, she worked as Manager of Social and Content for Brand USA, the USA’s public-private partnership dedicated to increasing international visitation to the United States. Talia oversaw the launch of Brand USA's new consumer websites in 15 markets including visuals and content strategy. She oversaw global social media and content campaigns in 15 markets in 8 languages. She also launched the Great American Road Trips campaign, which traveled to every state in the USA, and supported the Flavors of the USA and Great Outdoors campaigns.

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Talia Salem

Talia Salem

Content Strategy & Industry Partnerships

Isabel Mosk

Social Business & Strategy

Isabel is an online strategist in tourism and destination marketing. She is an associate expert of the Digital Tourism Think Tank. Isabel is seen as a progressive thinker in destination marketing and is renowned for her thorough knowledge and experience in the field of online marketing and social media within tourism. She has worked with many DMO’s and tourism business and worked at the Netherlands Board of Tourism and Conventions as an online consultant. Passionate about travelling, she shares her vast experiences on her travel blog. Her ultimate dream is to give children, who are not able to travel, the experience and joy of travel of trip.

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Isabel Mosk

Isabel Mosk

Social Business & Strategy

Igor Dutra

User Experience & Digital Innovation

Igor Dutra is an experienced and creative professional with a proven record in user-centred design, innovation, design thinking, lean UX, information architecture, interaction design, visual design, agile methods, web development and technology. Most of the time Igor's job involves understanding business and user problems and coming up with creative ideas to solve them. Igor then tests, iterates and validate the ideas with users. As part of his projects, he is also often involved in a lot of stakeholder management and collaboration with other teams.

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Igor Dutra

Igor Dutra

User Experience & Digital Innovation

Stefan Pettersson

Product & Experience

As an executive brand strategist and concept developer for the travel industry, Stefan Pettersson has offered his knowledge and skills to several entrepreneurs. Stefan also works as a supervisor for independent, small and middle sized business owners, he has taught entrepreneurs strategic marketing, market communication, sales and concept development. Having worked as a marketing director for the city of Uppsala, Stefan was in charge of the city's brand communication, marketing strategies and project management. Prior to that, he was responsible for the development of the Stockholm Visitors Center with the mission to serve around 6500 visitors per day.

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Stefan Pettersson

Stefan Pettersson

Product & Experience

Jean-Philippe Favre

Business Intelligence

Jean-Philippe Favre is an experienced and dynamic PMP certified project manager at Geneva Tourism with over 16 years of experience in the field. He has managed several projects focusing directly on Tourism, Hospitality & IT. During those assignments, he has worked with all levels of management including CEOs, partners, GMs. Jean Philippe’s best attributes come to life in the process of facilitation, coordination and strategic thinking.

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Jean-Philippe Favre

Jean-Philippe Favre

Business Intelligence

Ready To Start Your Transformation Today?

Get in touch with our #DTTT Experts Team

Every DMO Has Unique Needs.

Here are some of the common requirements we facilitate

STRATEGY

SUPPORT

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"We're in the middle of drafting a new
strategy and need some expert help
and some global perspective"

AGENCY

BRIDGE

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"The agency we work with could
benefit from external input and direction
on tourism trends and cases"

CREATIVE

DIRECTION

"Some support to find the right way to
work with influencers will help us set a
clear creative direction and plan"

WORKFLOW

DISRUPTION

"Our approach needs to change and
we're going to need some outside help
to introduce new ways of working"

COMPETITOR

BENCHMARKING

"Knowing what and where our
competitors are out-performing our activities
will help us to improve and lead"

EXTERNAL

AUDITING

"A health-check of our digital
presences is needed to see how
it compares with global trends"

bodil sqaure

We contacted DTTT with an idea we had about measuring digital maturity among the members in the Arena Usus-cluster in Norway. We immediately found a good way of working together on this project, and we find the DTTT-team very professional, knowledgable and creative. The result of the project is not just knowledge about digital maturity, but a framework called [...]

Lead Consultant, Arena Usus Cluster 

© 2017 Digital Tourism Think Tank

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