Auditing your existing activities and make clear executive decisions on the right path to take for the future of your organisation.
Develop concrete action plans in all areas of the organisation, from a holistic plan for transformation to cutting edge digital, social and content strategies.
Work out specific actions to put change into action from innovative tech solutions to industry workshops to transform your destination and industry too.
An essential first step in the process to transformation focusing on both tactics and strategy.
Complete 360° transformation plan for an interdepartmental hands-on approach to transforming all aspects within the organisation.
Internal Leadership & Collaboration Strategy
Working with all department heads within an organisation, transform internal cooperation, efficiency and performance through collaboration.
Digital Strategy Review
Conducting a full review of digital strategy helps set priorities and understand strategic spending.
Benchmarking and Competitor Analysis
Based on #DTTT's Benchmark Methodology, measure your competitive edge against the industry standard with a strong digital focus.
Overseas Team Transformation
Work in multiple overseas markets without losing sight of strategic priorities ensuring all directors and teams are fully aligned strategically.
Social Business Audit
Full evaluation of the role that social plays within from empowering teams to engaging brand advocates.
Millennial Brand Strategy
Develop an brand strategy and engagement plan for your future visitor with an acute awareness of fast changing travel habits.
Focus on all new trends and technologies or just pick one by dedicating time to working out the opportunities and developing a concrete plan.
Bespoke 'trend spotting' to identify market trends, opportunities and noteworthy case studies.
Digital Marketing Roadmap
Develop a long-term road map for digital covering everything from content and engagement to development and mobile.
Creative idea & campaign development
Thrash out ideas and concepts with leading experts and creatives to develop cutting edge campaigns and even implement them in real time.
Creative Idea & Campaign Workshop
Working together with your teams and partners to tap into trends and develop creative concepts for future activities.
Interface Prototyping & Testing
Highly skilled prototyping for led by skilled and experienced experts understanding the travel cycle and large scale digital projects.
Get your entire industry on board with a fully interactive Think-a-Thon to seed creative ideas and co-create actionable plans and ideas.
Focused on strategic needs, planning sessions look at defining priorities and opportunities within an organisation to transform and innovate.
Future Destination Workshop
High-level workshop within an organisation showing how to be competitive in the future focused on transformation.
Interface & Platform Development
Transform strategy, ideas and prototypes into cutting edge future proof web developments for any platform, device or channel.
HR, RESOURCES & FACILITIES AND CHANGE SUPPORT
Understand the value of human capital, how to attract, retain and develop talent ready to embrace change in the industry
Innovating Solutions & Applications
Focus on developing technology and its ability to transform the visitor experience by solving fundamental problems for travelers.
Bespoke Research & Best Practices
Work with our expert knowledge team and research partners to develop primary and secondly research with precision and insight.
Work with your industry, partners and even competitors to develop award winning campaigns focused on common goals.
Digital Visitor Infrastructure
Looking at Service Design and the visitor experience to draw up a plan for supporting the future mobile traveler.
- DIGITAL READINESS
- DIGITAL STRATEGY REVIEW
- SOCIAL BUSINESS AUDIT
- TREND ANALYSIS
- CREATIVE IDEA & CAMPAIGN WORKSHOP
- PLANNING SESSIONS
- TRANSFORMATION ROADMAP
- BENCHMARKING AND COMPETITOR ANALYSIS
- MILLENNIAL BRAND STRATEGY
- DIGITAL MARKETING ROADMAP
- INTERFACE PROTOTYPING & TESTING
- FUTURE DESTINATION WORKSHOP
- HR, RESOURCES & FACILITIES AND CHANGE SUPPORT
- INTERNAL LEADERSHIP & COLLABORATION STRATEGY
- OVERSEAS TEAM TRANSFORMATION
- INNOVATION DAYS
- CREATIVE IDEA & CAMPAIGN DEVELOPMENT
- INTERFACE & PLATFORM DEVELOPMENT
- INNOVATING SOLUTIONS & APPLICATIONS
- BESPOKE RESEARCH & BEST PRACTICES
- UMBRELLA CAMPAIGNS
- DIGITAL VISITOR INFRASTRUCTURE
Our Delivery Partners
Lead Digital Partner
Prophets have always believed digital communication can have a real impact on the physical world. And today there are more tools at our disposal than ever. Yet even the powerful technology is no substitute for creative relevance. In the end, change only happens when the right message touches the right people in the right way. Prophets approach this challenge from three angles: how they think, what they craft and who they connect.
The Digital Tourism Think Tank's values lie at the core of Prophets' strive for relevancy in a connected world. Beyond that, we have chosen Prophets, one of Europe's leading boutique digital agencies, because of their of their solid track record of using digital in the travel sector and proven ability to innovate using digital technologies to enhance the relevancy of the digital visitor experience, before, during and after.
Lead Digital Partner
ReviewPro are the world-leaders in Guest Intelligence solutions for the hospitality industry. Their solutions enable a deeper understanding of reputation performance as well as operational/service strengths and weaknesses. ReviewPro provide actionable insight to increase guest satisfaction, rankings on review sites/OTAs and ultimately increase the overall performance and reputation of the destination.
In recognition that visitor satisfaction is the cornerstone to high performing destinations, the Digital Tourism Think Tank works together with ReviewPro to bring a better understanding as to the factors that influence reputation and how to implement targeted actions as an industry. Tapping into the wealth of reputation data held by ReviewPro, the Digital Tourism Think Tank expert team benchmarks and consults DMOs, Hospitality and Enterprise Associations to tap into real-time guest intelligence, making sense of a range of data points to develop strategic and tactical solutions.
Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
The Digital Tourism Think Tank's partnership with Phocuswright brings unprecedented access to Destination relevant research to members of the DMO community. This strategic partnership helps DMOs to transform through from the Destination Transformation Programme to the bespoke research needs of a particular consulting assignment.
Focusing on the need more than ever to ‘make the case’ for investment whilst also standing up to ever greater scrutiny on return on investment. Here we look at funding models, from core funding of the organisation to fundraising for campaigns, activities etc. Demonstrating value to stakeholders also becomes an increasingly key priority.
Looking at how to run a nimble and effective organisation with limited resources, able to not only react but also pre-empt trends and developments. This is about succeeding. Focus here center around developing the human capital within the organisation, recruiting and nurturing talent and empowering people in adopting more horizontal structures and fostering a greater level of individual accountability.
Here's how we're transforming our destinations worldwide
Digital Transformation Team
Nick is one of the travel industry’s leading experts on destination marketing. As founder and CEO of the Digital Tourism Think Tank, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.
Passionate about the future of travel, Nick is an experienced consultant, passionate keynote speaker and great storyteller with a sharp understand of how to react to change and disruption.
Benchmarking & Digital Readinessramona.firstname.lastname@example.org
Ramona has been with the Digital Tourism Think Tank since before the inaugural Digital Tourism Innovation Campus took place in Barcelona in 2012. Her experience of working with countless destinations, industry bodies and businesses throughout Europe’s tourism industry makes her well placed to head up the Digital Tourism Think Tank’s day to day activities and ensure our exciting programmes, from events to research, continue to set the industry benchmark in thought leadership.
Mastering the skill of benchmarking and with a passion for digital, Ramona is as passionate about the #DTTT’s new Transformation work as she is about core research and consulting.
Benchmarking & Digital Readiness
Kate Thomas is a seasoned on-camera host, spokesperson, and producer specialising in travel entertainment and organic, video content marketing in the travel industry.
Her clients and collaborators have included Expedia, TripAdvisor, Disney, Visit Britain, Maui Visit, Digitial Tourism Think Tank, Tours by Locals and many more. Today she is an ofﬁcial Expedia Viewﬁnder blogger and video content marketing strategist for companies across the industry.
Kate also runs TravelwithKate.com and produces the Travel with Kate youtube series connecting with locals in destinations around the world.
Tine Thygesen is an innovator and an entrepreneur. She has started and led five companies, incl. mobile travel technology companies Everplaces and Triptale. She sits of the board of several organisations and serves as an advisor to the European Commission and Nordic Council of Ministers on matters of entrepreneurship. She is recognised as a digital pioneer; named among the top 100 women in tech in Europe, in top 10 Speakers on Tech in Europe, Top Talent 100 and recipient of a mobile innovation award.
Social Business & Strategyisabel.email@example.com
Isabel is an online strategist in tourism and destination marketing. She is an associate expert of the Digital Tourism Think Tank. Isabel is seen as a progressive thinker in destination marketing and is renowned for her thorough knowledge and experience in the field of online marketing and social media within tourism. She has worked with many DMO’s and tourism business and worked at the Netherlands Board of Tourism & Conventions as an online consultant. Passionate about travelling, she shares her vast experiences on her travel blog. Her ultimate dream is to give children, who are not able to travel, the experience and joy of travel of trip.
Social Business & Strategy
Martin Schobert is founder of tourismusdesign established in 2010, a consultancy with an interdisciplinary team assisting tourist boards, DMOs, touristic attractions, hotels and resorts in Austria, Estonia, Germany, Greece, Italy, Luxemburg, Finland, Slovenia.
Martin works on transforming brands in travel & tourism. His fields of expertise include: product development and design of brand experiences of destinations, attractions, sceneries, leisure parks and cable car companies; optimising the “customer journey” of travellers by customer centred service design; coaching in (digital) communications (online brand management, corporate wording, storytelling, content strategy, online-PR, user enhanced content, relaunches, “on the road”).
#DTTT Expert Joantxo Llantada has a clear vision for how DMOs will approach marketing in the future. With a clear recognition that the game has changed, Joantxo has worked at every level within Valencia Tourism and amongst others and come to understand the challenges from funding and governance right through to engagement and innovation. Be inspired as he attempts to challenge the status quo and reconsider what we know to be the role of the DMO today and tomorrow.
Tomas is combining a broad strategic knowledge of destination marketing with creative hands-on experience in content marketing and social media marketing.
He is looking back at 10 great years of working for Tourism Flanders where he has been in charge of online marketing activities. Tomas determined and rolled out the mobile strategy, the content strategy and conversation management approach. He managed different local and global awareness campaigns from strategy to execution.
Tomas is a frequent speaker within tourism and dedicated to helping other destinations. Giving in to his love for travel Tomas has just travelled for 1 year in Asia with his wife and 2 young kids. He is sharing inspirational videos about different destinations. Tomas also composes music with instruments from all over the world.
DMMO & City Auditsdoug.firstname.lastname@example.org
Doug Lansky has been living abroad and travelling for the last nearly 20 years in over 120 countries. He has written books for Lonely Planet and Rough Guides, had a weekly syndicated travel column in over 40 newspapers for five years, hosted a Travel Channel show, served as an editor for Skift and Scandinavian Airlines inflight magazine, and contributed to publications such as National Geographic Traveler, Reader’s Digest, Esquire, Men’s Journal, The Guardian and Huffington Post. On the speaking circuit, Doug has given lectures at dozens of tourism conferences, spoken to a sold-out audience at National Geographic Headquarters, in Bali on behalf of the UNWTO, and he had the honor of delivering a TED Talk at the start of 2015 in Stockholm, where he lives with his family.
DMMO & City Audits
Camilla van den Boom
Business Model Innovationcamilla.email@example.com
Camilla van den Boom is a strategy consultant specializing in how to lead, manage, and develop organizations. She has 20 years of experience in strategy development, strategy implementation and organizational (re)design within large (inter)national organizations. Camilla worked as a management consultant for Accenture, Andersen and Deloitte, helping clients to define strategic frameworks, business models and organizational roadmaps. She now heads the strategy consulting firm Sturrm.
Camilla van den Boom
Business Model Innovation
Identifying future trends and understanding the huge impact of digital on the marketing mix.
Here we look both at the current trends and work with each organization on how to embrace them.
We also help to put in place strategic plans tapping into our wealth of knowledge and insights to provide support in implementation.
Innovation is key to succeeding today, where consumers are looking for new enriched and digitally enhanced experiences and stakeholders are looking to see increasingly creative solutions and approaches. With an ear to the ground in this area, we work strategically to support this and tactically with some great partners in Europe to implement.
TRANSFORM YOUR DESTINATION TODAY Schedule a free destination assessment with a member of our expert team today.