The challenge for DMOs is not only to change what they’ve been doing for decades but also to change how they do it and who does it.
The growing recognition is that we shouldn’t just jump into mobile because everybody else is doing it.
We have seen that online media spend has really evolved in a big way and online advertising can really help brands achieve their strategic goals.
The opportunity to create incredibly moving, carefully crafted aspirational brand images is more of an opportunity today than it has ever been before.
To say that 2016 will be the year of VR is nothing short of an understatement and believe me, that’s coming from a VR sceptic.
Tine Thygesen talks about the new opportunities that messaging offers to the travel industry.
Roberta graduated with a Masters from Bournemouth University and joined the Digital Tourism Think Tank in order to fulfil her passion for tourism and new technology. Roberta spends her time looking for brilliant content and comment to share with the industry, whilst busily activating our community, getting them to discuss the latest trends and how they can tap into them.
As our first GCP (you’ll need to ask her for a definition), Roberta is enthusiastic, motivated and full of creative ideas and flair. She has a solid understanding of the latest digital trends and believes in the importance of communicating these through the #DTTT’s leadership platforms.
Ramona has been with the Digital Tourism Think Tank since before the inaugural Digital Tourism Innovation Campus took place in Barcelona in 2012. Her experience of working with countless destinations, industry bodies and businesses throughout Europe’s tourism industry makes her well placed to head up the Digital Tourism Think Tank’s day to day activities and ensure our exciting programmes, from events to research, continue to set the industry benchmark in thought leadership.
Mastering the skill of benchmarking and with a passion for digital, Ramona is as passionate about the #DTTT’s new Transformation work as she is about core research and consulting.
Nick is one of the travel industry’s leading experts on destination marketing. As founder and CEO of the Digital Tourism Think Tank, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.
Passionate about the future of travel, Nick is an experienced consultant, passionate keynote speaker and great storyteller with a sharp understand of how to react to change and disruption.
Ilaria joined the Digital Tourism Think Tank heading up our project coordination and extensive programme of events. With her previous experience organising events for TTG Italia, Ilaria has brought her own Italian flair to the team and indeed to the Think Tank, with the inauguration of #DTTT Italia.
With a passion for tourism and communication, Ilaria devotes energy to ensuring the #DTTT is known for running some of the most impressive events in the tourism industry and working hard to get us on every stage from Kristiansand to Cape Town.
Rob is a key member of the Digital Tourism Think Tank team leading our own transformation by recognising the huge impact of video to coney meaning. In the time that Rob has been with the team, he has helped transform the #DTTT into a video first company.
Taking care of our filming, graphics, visual and post-production needs, Rob takes charge of everything from those fantastic live streams through to communicating the team’s passion for transformation through rich and engaging content creation.