Digital Futures: Emerging Trends for 2025

Roundtable
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1:00 pm

As technology continues to advance, travellers are increasingly demanding seamless, personalised and digitally enhanced experiences. By embracing digital innovation, the tourism industry can improve its operational efficiency, enhance customer satisfaction and unlock new opportunities for growth.

  1. Designing digitalisation plans for tourism
  2. Facilitating digital accessibility in all communication
  3. The ethical use of AI in destination marketing
  4. Personalising experiences with AI

Building Effective Data Spaces

Roundtable
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3:00 pm

Data spaces are emerging as a critical component of the digital economy, facilitating the secure and efficient sharing of data across organisations. By enabling data-driven decision-making and fostering transparency, data spaces empower businesses to gain valuable insights and support the development of innovative solutions. As the volume and complexity of data continue to grow, data spaces will play an increasingly important role in tourism's green and digital transformation.

  1. Building Data Spaces: Standardised Vs Customised Platforms
  2. AI Analysis: Opening Data Analytic to Everyone
  3. Combining Sources: Developing Data Indexes
  4. Enabling Transparency: Open Data

X. Awards 2024

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7:30 pm

Upon arrival, you'll be able to grab a welcome drink and something to eat while networking with peers. We'll then announce this year's outstanding winners across each category, including the People's Choice, which you should get your network to vote for from 19th November. Then join us for a night of celebration, where you can toast the winners and dance the night away in style.

Welcome to FDB 2024

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9:30 am
Duncan Chater
Managing Director
Bloomberg Media Europe
Nick Hall
Founder & CEO
Digital Tourism Think Tank

Building Partnerships in the Attention Economy

Keynote
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9:45 am

In today's competitive tourism landscape, data-driven marketing is essential for capturing the attention of travellers. Explore how harnessing the power of data analytics and cutting-edge AI technology can be leveraged to craft personalised, engaging campaigns that resonate with high-net-worth individuals.

David Meany
Head of Travel
Boomberg Media
Phil Robinson
Head of Data Science & Insights EMEA
Bloomberg Media

Defining Impact as an Omni-Present Brand

Keynote
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10:20 am

In the age of AI, the possibilities for creating truly omni-present digital brand experiences are boundless. This session delves into the latest technological advancements and explores how they elevate Tourism Ireland's brand presence across all channels and shape the DMO's overarching promotional strategies.

Alice Mansergh
Chief Executive
Tourism Ireland

The Essence of a Brand

Keynote
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10:55 am

Crafting a compelling destination brand requires a delicate balance between authenticity and aspiration. This session explores the key factors influencing brand perception and how to shape a consistent message that resonates with target audiences while remaining true to the destination's unique character.

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Future Policy Agenda: Embracing Digital Transformation

Panel
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12:00 pm

In the rapidly evolving digital landscape, understanding the implications of regulations is crucial for the tourism industry. This panel provides a comprehensive overview of how major policy developments are shaping the future of tourism and opportunities to adapt and thrive in the changing environment.

Orla O'Keeffe
Head of Industry Digitalisation
Fàilte Ireland
Caroline Dunlea
CEO and Co-Founder
Core Optimisation
Sanne van Let
Manager Digital
Netherlands Board of Tourism & Conventions
Hermione Nevill
Senior Tourism Specialist
IFC (World Bank Group)

Lunch

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12:30 pm
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Framing the Future Digital Agenda on the Media Impact of AI

Keynote
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1:35 pm

As generative AI continues to reshape the media landscape, the ethical implications of its use in tourism marketing must be clearly understood. This session will delve into the benefits and risks of using AI to enhance marketing efforts, considering how to ensure transparency and accuracy in content generation, the role AI plays in optimising digital media and the environmental implications of AI-enabled marketing activities.

Anne Kawalerski
Global Chief Client Officer
Bloomberg Media

Content Trends. Story Relevance. Impact.

Keynote
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1:45 pm

With a saturated media landscape, effective storytelling is more crucial than ever. This session explores the art of crafting compelling narratives and developing a strategic content plan that utilises innovative digital tools to streamline content production and distribution and captures the power of international PR to maximise share of voice.

Catharina Riess
Director Mediahouse
Vienna Tourist Board

Seeking Confluence: Strategy vs. Technology

Keynote
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2:20 pm

The successful integration of strategy and technology is paramount for driving impactful destination marketing campaigns. This session explores the interplay between strategic planning and the latest advancements in AI, examining how these two forces can converge to create exceptional digital brand experiences.

Line Nøhr
Chief Marketing Officer
VisitDenmark

Purpose, Strategy and Global Marketing

Keynote
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2:55 pm

Staying relevant requires a constant evolution of brand narratives and marketing strategies. This session explores NBTC's strategic shifts in brand positioning that have driven success and overcome the challenges faced by the DMO, highlighting how content and messaging have been adapted for digitally native audiences.

Charel Van Dam
Marketing Director
Netherlands Board of Tourism & Conventions

Coffee Break

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3:25 pm
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Redefining Destination Marketing: How Visit Sweden Drives Growth with Limited Resources

Panel
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3:50 pm

In an era of digital transformation, destination marketing has evolved rapidly, demanding new strategies and approaches. This session offers a unique perspective from Nils Persson, the Chief Marketing Officer of VisitSweden, on how his organisation has successfully navigated this landscape and driven impressive growth - all while operating on a limited budget compared to its larger competitors.

Nils Persson
Chief Marketing Officer
Visit Sweden

Sustainable Tourism. Is it an Oxymoron?

Panel
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4:45 pm

Heightened awareness of sustainable tourism has made this a paramount concern for travellers and destinations alike. This session explores the critical role of transparency in building trust, fostering responsible practices and ensuring the long-term viability of tourism destinations and how to embed this message across all communications with visitors.

Eleni Skarveli
Director GNTO UK & Ireland
Greek National Tourism Organisation
Rikke Holm Petersen
Director of Communication, Marketing and Behavior
Wonderful Copenhagen
John Fraher
Senior Executive Editor for Energy, Climate and Equality
Bloomberg News
Tanny Por
Head of International Relations
Visit Greenland

Horizon Technology: The Impact Today, Tomorrow

Panel
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5:20 pm

Staying informed about emerging technologies is essential for maintaining a competitive edge and capitalising on opportunities. This session provides an overview of the development of Alma, a virtual assistant designed to provide personalised travel recommendations, and a summary of how the Slovenian Tourist Board is building a Data Analytics Hub.

Aleksandra Jerebic Topolovec
Web Manager
Slovenian Tourist Board
Valentina Cappio
Head of Brand and Communication
Trentino Marketing

Thanks for Joining!

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5:45 pm
Nick Hall
Founder & CEO
Digital Tourism Think Tank

Roundtables

X. Awards 2024

Future. Destination. Brand.