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Digital Tourism Think Tank

A global network for

destinations

tourism research

tourism events

destinations

The leading community of destinations, research institutes, corporate partners and start-ups dedicated to destination-led transformation, driven by digital leadership and innovation at the core.
Digital Tourism Think Tank

A global network for

destinations

tourism research

tourism events

destinations

destinations

tourism research

tourism events

destinations

destinations

tourism research

tourism events

destinations

The leading community of destinations, research institutes and corporate partners dedicated to destination-led transformation, driven by digital leadership and innovation at the core.
AI

Comparing the AI Agents Ready to Change DMO Workflows

When we examined the fundamental nature of AI agents and the operational prerequisites for their effective deployment, the core insight was that technological advancement has outpaced organisational readiness.

February 19, 2026
AI

A Glimpse into the Future of Agentic AI

February 18, 2026
Partnership

Why Data Is the Foundation of Smarter Destination Marketing

February 16, 2026
AI

A Glimpse into the Future of Agentic AI

February 18, 2026
Partnership

Why Data Is the Foundation of Smarter Destination Marketing

February 16, 2026
Marketing

Dark Sky Terschelling: Boosting Off-Season Demand

Featuring:
VVV Terschelling
February 16, 2026
Sustainability

BC Tourism Climate Resiliency Initiative: Building a Province-Wide Framework for Sustainable Transformation

Featuring:
Destination British Columbia
February 6, 2026
Marketing

Engaging Tomorrow's Visitors: Consumer Behaviour and Marketing Trends Shaping 2026

Featuring:
Skyscanner, Visit Sweden, Visit Greenland & Fáilte Ireland
January 14, 2026

Client Stories

Some of our members and clients...
Events

Industry leading conferences

Bridging the gap between the tourism industry and technology

June 2026

Putting design-led collaboration at the core of reshaping tourism, X. Design Week provides a platform for some of the industry's most innovative players to come together and explore, connect, create and reflect on future tech and tourism trends.

Find out more

Campus is back, with a focus on regenerative tourism

30th September - 2nd October 2026

A one-of-a-kind gathering bringing together destinations and industry to get hands-on with sustainability. Spread out across the destination, explore and develop solutions environmental, socio-cultural and economic impact.

Exploring digital shifts in the future of destination branding

2nd - 4th December 2026

Join a gathering of some of the most innovative, leading destination and travel brands globally and take inspiration from a truly incredible line-up of some of the best in class digital examples of destination brand creativity and activation.

The biggest tourism event covering the latest trends and developments

X Festival is the tourism industry's flagship event with more than 100 keynote speakers, discussions and fireside chats, covering the latest trends and developments through the lens of destinations, their partners and industry.

Podcasts & LinkedIn Lives

Listen to the latest podcasts and watch LinkedIn Live recordings from the DTTT Team and industry experts invited to share their views on current trends and developments.