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Digital Tourism Think Tank

A global network for

destinations

tourism research

tourism events

destinations

The leading community of destinations, research institutes, corporate partners and start-ups dedicated to destination-led transformation, driven by digital leadership and innovation at the core.
Digital Tourism Think Tank

A global network for

destinations

tourism research

tourism events

destinations

destinations

tourism research

tourism events

destinations

destinations

tourism research

tourism events

destinations

The leading community of destinations, research institutes and corporate partners dedicated to destination-led transformation, driven by digital leadership and innovation at the core.
AI

How Destinations are Working Through AI

X. Design Week 2026 brought destination leaders to Brussels from 2 to 4 June for three days of focused conversation on AI. Four topics ran across the programme, with four working zones giving participants a way into each subject.

June 15, 2026
AI

Where the AI Interface Belongs in the Visitor Journey

June 9, 2026
AI

When Search Splits in Two: Being Found in the Age of AI Discovery

May 27, 2026
AI

Where the AI Interface Belongs in the Visitor Journey

June 9, 2026
AI

When Search Splits in Two: Being Found in the Age of AI Discovery

May 27, 2026
AI

Supporting Industry AI Transformation: Building the Change Tourism Austria Platform

Featuring:
Austria Tourism
June 16, 2026
AI

Building AI-Mediated Destination Experiences

Featuring:
Slovenian Tourist Board, Selfe
June 15, 2026
AI

The Impact of AI on Destination Discoverability

Featuring:
Tiki, Oberösterreich Tourismus, Discover Peterborough
June 12, 2026

Client Stories

Some of our members and clients...
Events

Industry leading conferences

The AI intensive tourism has been waiting for.

2-4 June 2026

X. Design Week provides a platform for destination leaders to test emerging tools, build governance frameworks and develop practical implementation roadmaps. Leave with concrete strategies, real-world solutions and a community ready to lead AI innovation in tourism.

Find out more

Campus is back, with a focus on regenerative tourism

30 September - 3 October 2026

A one-of-a-kind gathering bringing together destinations and industry to get hands-on with sustainability. Spread out across the destination, explore and develop solutions environmental, socio-cultural and economic impact.

Exploring digital shifts in the future of destination branding

2-4 December 2026

Join a gathering of some of the most innovative, leading destination and travel brands globally and take inspiration from a truly incredible line-up of some of the best in class digital examples of destination brand creativity and activation.

The biggest tourism event covering the latest trends and developments

X Festival is the tourism industry's flagship event with more than 100 keynote speakers, discussions and fireside chats, covering the latest trends and developments through the lens of destinations, their partners and industry.

Podcasts & LinkedIn Lives

Listen to the latest podcasts and watch LinkedIn Live recordings from the DTTT Team and industry experts invited to share their views on current trends and developments.