A discussion on the challenges of communicating a largely intangible product by successfully bridging the gap through emotive storytelling.

Vancouver Island and CrowdRiff joined us to discuss how to encourage more UGC as part of your social strategy.

Today's travellers are busy, distracted and yet more informed about the places they want to go than ever before thanks to social media.

Stockholm Sounds centred around the theme of music and is aimed at introducing both famous and rather unknown insider spots within the city.

The campaign comprised of two people, the so called ‘remote controlled tourists’ (RCTs), who explored the city of Melbourne for 8 hours a day

Due to the growing expectations and needs of city travellers, cities have to deliver and offer an authentic experience.

The 'Explore Denmark' campaign was introduced in 2014 to market Denmark's city break destinations across all markets.

Focuses and values have shifted from commercial to community, from destination to ‘localhood’, from tourism as a goal to tourism as a tool to develop.

Remaining true to the core values of your brand and recalling them continuously with content throughout the visitor journey is not easy.

We provide three examples of DMOs who we think successfully became ‘glass box brands’ and redefined their role as DxO.

With competition growing among destinations, Helsinki needed to set itself apart from other Nordic Capitals with a rather understated strategy.

Oslo’s storytelling is based on the values that portray the city as a very inclusive place where pride is celebrated.

The recent promotional successes of San Francisco Travel, the official DMO of the city, demonstrate that the city’s shared values can be powerful.

Les Îles de la Madeleine is working extensively with Design Thinking techniques helping the destination to create projects and promote tourism.

The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.

The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.

South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.

This case study shares the insights from the strategy of Visit California for creating valuable content.