Contiki and Visit Scotland - Content Partnerships and Digital Publishers

A discussion on the challenges of communicating a largely intangible product by successfully bridging the gap through emotive storytelling.

Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product by successfully bridging the gap through emotive storytelling and hyper-relevant content.

Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product by successfully bridging the gap through emotive storytelling and hyper-relevant content.

Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product by successfully bridging the gap through emotive storytelling and hyper-relevant content.


They share insights on telling authentic stories from a different angle, finding the story and the angle, and the importance of distribution when it comes to reaching key audiences.

Key Takeaways

Published on:
February 2018
About the contributor
SUSTAINABILITY LEADERSHIP PROGRAMME

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