We dissect the brand pillars that are at the basis of Miral’s success as a MICE destination with Abdul Aziz Al Khoori, Miral's Executive Director of Strategy and Transformation. He outlines Miral’s vision for developing Yas Island and how it is positioning itself as a regional leader as events organiser.
In the final episode of Crafting the Experience: Behind the Scenes at Miral, “Miral Brand Pillars: Discovering the Pillars Upon Which Miral Proudly Stands”, we dissect the brand pillars that are at the basis of Miral’s success as a MICE destination with Abdul Aziz Al Khoori, Miral's Executive Director of Strategy and Transformation. He outlines Miral’s vision for developing Yas Island and how it is positioning itself as a regional leader as events organiser.
Miral's success hinges on three core business pillars, each playing a crucial role in Yas Island's success in growing the destination’s MICE sector:
Yas Island isn't just about the big-ticket attractions. Smaller experiences add a layer of richness to the island, offering opportunities for networking and cultural immersion outside formal event spaces. Three key drivers power this carefully designed destination:
Recognising the economic importance of the MICE sector, Miral has dedicated teams to assist companies in planning and executing their events. These experts leverage the incredible venues and diverse range of hotels available across Yas Island and Saadiyat Island to craft bespoke itineraries that cater to every requirement.
Complementing Miral’s unparalleled local expertise, Abu Dhabi Convention and Exhibition Bureau provides a grand vision for Abu Dhabi's future. Miral’s strong partnership with the Convention and Exhibition Bureau fuels MICE growth with this collaboration, ensuring a streamlined and successful event experience.
Looking ahead, sustainability is paramount. From rooftop solar parks to a dedicated East 2050 Agenda commitment, Miral is leading the change towards a greener future for MICE events. This commitment ensures the long-term viability of Yas Island as a destination and resonates with environmentally conscious organisations.
The story of Yas Island is a testament to the power of Miral’s vision, collaboration and innovation. By harmoniously blending business, leisure and sustainability, Miral has set a benchmark for MICE destinations, offering a strategic and seamlessly integrated event experience.
Talking with Abdul Aziz, we discover a destination wholly crafted to deliver exceptional MICE experiences. From its widespread appeal and strategic expansion to Miral’s expertise in experience development and destination management, Yas Island offers a compelling proposition for event planners. Here are some key insights emerging from our conversation:
In the final episode of Crafting the Experience: Behind the Scenes at Miral, “Miral Brand Pillars: Discovering the Pillars Upon Which Miral Proudly Stands”, we dissect the brand pillars that are at the basis of Miral’s success as a MICE destination with Abdul Aziz Al Khoori, Miral's Executive Director of Strategy and Transformation. He outlines Miral’s vision for developing Yas Island and how it is positioning itself as a regional leader as events organiser.
Miral's success hinges on three core business pillars, each playing a crucial role in Yas Island's success in growing the destination’s MICE sector:
Yas Island isn't just about the big-ticket attractions. Smaller experiences add a layer of richness to the island, offering opportunities for networking and cultural immersion outside formal event spaces. Three key drivers power this carefully designed destination:
Recognising the economic importance of the MICE sector, Miral has dedicated teams to assist companies in planning and executing their events. These experts leverage the incredible venues and diverse range of hotels available across Yas Island and Saadiyat Island to craft bespoke itineraries that cater to every requirement.
Complementing Miral’s unparalleled local expertise, Abu Dhabi Convention and Exhibition Bureau provides a grand vision for Abu Dhabi's future. Miral’s strong partnership with the Convention and Exhibition Bureau fuels MICE growth with this collaboration, ensuring a streamlined and successful event experience.
Looking ahead, sustainability is paramount. From rooftop solar parks to a dedicated East 2050 Agenda commitment, Miral is leading the change towards a greener future for MICE events. This commitment ensures the long-term viability of Yas Island as a destination and resonates with environmentally conscious organisations.
The story of Yas Island is a testament to the power of Miral’s vision, collaboration and innovation. By harmoniously blending business, leisure and sustainability, Miral has set a benchmark for MICE destinations, offering a strategic and seamlessly integrated event experience.
Talking with Abdul Aziz, we discover a destination wholly crafted to deliver exceptional MICE experiences. From its widespread appeal and strategic expansion to Miral’s expertise in experience development and destination management, Yas Island offers a compelling proposition for event planners. Here are some key insights emerging from our conversation:
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