Clicktripz, a long-standing innovator in travel technology, has officially rebranded as Tiki, reflecting a bold new vision rooted in discovery, connection and authenticity. This transformation comes as the company embarks on a significant new chapter - anchored by a strategic partnership with Kingfisher, a European leader in destination strategy and storytelling.

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Founded in 2010, Tiki operates exclusively in the travel and hospitality space, delivering AI-powered destination brand ambassadors and high-impact digital media through one of the world’s largest travel-endemic ad networks. The company reaches over 100 million global travel intenders each month through direct publisher integrations, enabling unmatched contextual targeting without reliance on ad exchanges or third-party data.

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The new name, Tiki, embodies the essence of travel and exploration, positioning the brand as authentic and welcoming but also formidable and dependable. Rooted in the heritage of travel, Tiki evokes images of timeless escapes and the joy of adventure; embodying the spirit of vacation, relaxation and discovery.

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Mark Mamber, CEO of Tiki, stated, "Our rebranding to Tiki represents our dedication to inspiring and transforming travellers' experiences. The name Tiki not only reflects our company's culture but also our commitment to empowering discovery and driving innovation within the travel industry".

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The Tiki logo draws inspiration from bamboo — a universal symbol of strength, endurance and growth. Bamboo's natural qualities resonate with the company's reputation for reliability and performance under pressure. The logo's interlocking yet open nature communicates transparency, fluidity, honesty and efficiency, reflecting Tiki's commitment to providing clear and effective solutions for travellers and partners alike.

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“In Māori mythology, Tiki is considered the first man created by the gods, and today, these carved figures represent guardians of sacred spaces” says Jamie Claudio, SVP of Marketing & Destination Strategy for Tiki. “The name resonates with us as we strive to become strategic partners of, and stewards for, every destination we work with. Plus, the name is just really fun to say.”

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This refreshed identity sets the stage for a powerful new alliance: Tiki and Kingfisher have joined forces to help European DMOs tell more impactful stories and reach travellers through technology-forward, emotionally resonant campaigns. Ted Sullivan, General Partner at Kingfisher, shared: “At Kingfisher, we believe every destination has a story waiting to be told. This partnership allows us to pair our creative and strategic strengths with Tiki’s media and AI capabilities — bringing European destinations to life in ways that are authentic, compelling and globally impactful”.

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Together, Tiki and Kingfisher will provide comprehensive support to European DMOs, offering:

1. Contextually driven, AI-powered conversational media campaigns
2. Strategic destination storytelling and market positioning
3. Integrated performance media placements with guaranteed engagement
4. Insight-driven solutions tailored to the unique challenges and opportunities of European tourism

With campaigns already in development and set to launch by summer 2025, this collaboration is poised to help European destinations inspire new waves of global travellers, encouraging them to explore deeper, stay longer and form lasting emotional connections.

_{This article was written in partnership with Tiki.}