Daylight Saving Time (DST) starting in the EU and UK, presents a unique opportunity for DMOs to attract visitors and promote longer days filled with exciting experiences.
Here are some** AI-generated tips** on how to maximise the potential in your marketing calendar.
Embrace the Extra Hour:
- "Sunrise Specials & Extended Activities": Partner with restaurants, cafes, or tour operators to offer special breakfast deals or early morning activities that allow visitors to enjoy the sunrise. Host yoga sessions on beaches, sunrise hikes or early bird museum tours.
- "Sunset Celebrations & Extended Fun": Highlight outdoor activities and events that stretch into the longer evenings. Organise open-air movie nights, sunset cruises, rooftop bar specials or live music performances until later hours.
- "Extra Hour Challenge": Create a playful challenge encouraging visitors to experience everything they can during the extra hour. Offer scavenger hunts, themed activities or discounts for completing tasks within the time frame.
Focus on Outdoor Adventures and Exploration:
- "Longer Trails & Scenic Discoveries": Promote hiking, biking, or kayaking trails that can be tackled with additional daylight. Showcase scenic landscapes and hidden gems accessible with the extra hour.
- "Late Afternoon Adventures & Cultural Immersions": Offer afternoon cultural tours, historical walks or outdoor workshops that wouldn't be possible without the extended daylight. Highlight unique experiences made available by DST.
- "Evening City Explorations & Nightlife Delights": Encourage exploration of vibrant cityscapes in the longer evenings. Partner with museums, theatres or restaurants to offer extended hours or special events under the twilight sky.
Promote Wellness and Relaxation:
- "Sunset Mindfulness & Yoga Retreats": Organise relaxing retreats featuring yoga sessions, meditation practices or stargazing in the longer evenings. Highlight the peaceful atmosphere and opportunities for self-care facilitated by DST.
- "Early Bird Wellness Classes & Outdoor Activities": Offer early morning fitness classes, swimming sessions or nature walks for those wanting to embrace the extra daylight for personal well-being.
- "Slow Living Experiences & Detox Days": Encourage visitors to disconnect and recharge with spa treatments, mindful walks in nature or unplugged evenings, showcasing the slower pace facilitated by the extended daylight.
Remember:
- Local Context & Seasonality: Tailor your activities and promotions to the specific season and weather conditions in your destination.
- Accessibility and Inclusivity: Consider offering activities for different fitness levels, interests and budgets to ensure inclusivity.
- Partnerships and Collaboration: Partner with local businesses, restaurants and activity providers to expand your offerings and create a compelling destination-wide experience.
- Sustainability and Environmental Awareness: Promote eco-friendly activities and encourage responsible travel practices while enjoying longer days.
By creatively leveraging Daylight Saving Time in the EU and UK, DMOs can attract visitors seeking vibrant experiences, outdoor adventures and a slower pace. From sunrise specials to sunset celebrations, the extra hour presents a unique opportunity to highlight the best aspects of your destination and create lasting memories for visitors. So, embrace the sunshine, extend the fun and welcome everyone to a season of longer days and endless possibilities at your destination!
