Global Travel Advisor Day, presents a unique opportunity for DMOs to show appreciation for travel advisors, strengthen relationships and leverage their expertise to attract new visitors.
Here are some AI-generated tips on how to maximise the potential in your marketing calendar.
Celebrate and Show Appreciation:
- Host Welcome Receptions or Exclusive Events: Organise special events, dinners or cocktail parties specifically for travel advisors visiting your destination. Offer unique experiences, networking opportunities and a chance to say thank you for their dedicated work.
- Launch Recognition Programs or Awards: Create awards or recognition programs acknowledging top travel advisors who consistently recommend your destination or feature innovative itineraries. Encourage them to share their success stories and inspire others.
- Offer Special Discounts or Perks: Provide travel advisors with exclusive discounts on attractions, tours, accommodation or dining during Global Travel Advisor Day. Show your commitment to supporting their business and making their visit profitable.
- Share Personalised Thank-You Messages: Take the time to send personalised emails or cards expressing gratitude to travel advisors who actively promote your destination. Make them feel valued and appreciated for their contribution.
Collaborate and Leverage Expertise:
- Organise Educational Fam Trips or Site Inspections: Invite travel advisors on special familiarisation trips showcasing your destination's hidden gems, new attractions and unique experiences. Equip them with knowledge and resources to confidently recommend your offerings to their clients.
- Host Co-Creation Workshops or Brainstorming Sessions: Collaborate with travel advisors to jointly develop new packages, itineraries or promotional campaigns tailored to specific traveller segments. Leverage their expertise and insights to tailor your offerings to current market trends.
- Share Marketing Materials and Resources: Develop co-branded marketing materials featuring travel advisors' recommendations, testimonials or curated itineraries. Make it easy for them to promote your destination and reach their clients effectively.
- Organise Webinars or Q&A Sessions: Invite travel advisors to participate in online webinars or Q&A sessions where they can share their experience with your destination and answer questions from potential visitors. Increase visibility and reach a wider audience.
Remember:
- Build Authentic Relationships: Focus on cultivating genuine connections with travel advisors throughout the year, not just on Global Travel Advisor Day. Provide ongoing support, resources and communication to foster trust and partnership.
- Highlight Unique Offerings: Showcase what makes your destination stand out from the competition. Focus on niche experiences, sustainable initiatives or cultural aspects that resonate with travel advisors and their clients.
- Make it Easy to Do Business: Streamline the booking process for travel advisors, provide prompt responses to inquiries, and offer competitive rates and commission structures. Show them you value their business and make it easy for them to recommend your destination.
- Celebrate Diversity and Expertise: Recognise the diverse interests and specialisations of travel advisors. Offer a variety of resources and experiences catering to different traveller segments and niche markets.
By celebrating Global Travel Advisor Day in a meaningful and collaborative way, DMOs can strengthen relationships with these key partners, tap into their expertise and attract new visitors through their trusted recommendations. So, open the doors to collaboration, show your appreciation and leverage the power of travel advisors to build a thriving tourism industry for your destination.
