Eurovision is the vibrant song contest that unites Europe (and beyond) in a celebration of music and national pride. This offers a golden opportunity for Destination Marketing Organisations (DMOs) to showcase a destination's unique flair and ignite travel inspiration.
Here are some AI-generated tips on how to maximise the potential of the Oscars in your marketing calendar.
Pre-Contest Buzz: Building Anticipation
- Campaign: #EurovisionRoadTrip (Interactive Map & User-Generated Content)
- Concept: Enlighten people on their Eurovision spirit with an interactive "Eurovision Road Trip" map! This map would highlight scenic routes or hidden gems connecting destinations that have links to past Eurovision contests. Viewers can explore the map, discover villages along the route, or breathtaking coastal landscapes. Encourage them to share photos or videos using the hashtag #EurovisionTravels, showcasing what they have done in your destination. Promote the
- Social Media: Promote the interactive map across various platforms (website, Instagram Stories) and feature user-generated content highlighting the diverse travel experiences Europe offers. This sparks a yearning to explore the continent's rich tapestry of cultures and landscapes. Positions your city as a potential stop on a larger European adventure inspired by Eurovision.
- "National Anthem Mashup Challenge" (User-Generated Content & Local Music Scene)
- Concept: Amplify the musical spirit of Eurovision and celebrate local talent! Launch a social media challenge inviting viewers to create their own mashups of national anthems from different participating countries. This encourages creativity and showcases the musical diversity of Europe. Partner with local music schools or DJs to offer tutorials or workshops to inspire participation.
- Social Media: Promote the "National Anthem Mashup Challenge" on platforms like TikTok or Instagram Reels. Offer exciting prizes for the most creative or culturally-infused mashups. Showcase the best user-generated content and tag relevant artists or music institutions to generate buzz and celebrate the vibrant musical scene of Europe, potentially including your own city's music scene.
Contest Week: Sharing the Excitement
- "Live Watch Party with a Local Twist" (Themed Activities & Cultural Showcase)
- Concept: Create a unique viewing experience for Eurovision fans in your city! Partner with local bars, restaurants, or even open-air venues to host live watch parties with a twist. Incorporate activities related to the competing countries, like trivia quizzes or dance lessons in popular European styles. Offer food and drink specials inspired by the participating nations, showcasing the culinary diversity of Europe.
- Social Media: Promote the live watch parties across your social media platforms and local event listings. Encourage viewers to share their photos and videos using a designated hashtag, capturing the electrifying atmosphere and the celebration of European culture.
- "Eurovisionary Explorer" Instagram Stories Takeover (Influencer Partnership & Themed City Tours)
- Concept: Offer a glimpse into your city through the eyes of a travel influencer passionate about both Eurovision and exploring Europe! Partner with an influencer who embodies the spirit of discovery. Hand over your Instagram account for a limited time, allowing them to take viewers on a curated tour of your city, highlighting hidden gems, cultural experiences, and local hotspots that reflect the vibrant energy of Eurovision.
- Social Media: Collaborate with a travel influencer who showcases the beauty and diversity of European cities. Encourage them to highlight aspects of your city that resonate with the spirit of Eurovision, like lively nightlife, artistic expression, or a multicultural atmosphere. Promote the influencer takeover beforehand to generate excitement and maximize reach.
Post-Contest Inspiration: Keeping the Conversation Going
- "Eurovision Eats: A Culinary Journey" Blog Series & Video Recipes (In-Depth Storytelling & Foodie Focus)
- Concept: Embrace the international flavors of Eurovision and tantalize taste buds! Develop a blog series or video series titled "Eurovision Eats: A Culinary Journey." Feature local chefs or food bloggers preparing signature dishes from the participating countries. Offer viewers easy-to-follow recipes and interesting tidbits about the culinary traditions of Europe.
- Social Media: Promote the "Eurovision Eats" series across various social media platforms. Tag relevant food bloggers or restaurants involved. This not only keeps the Eurovision buzz alive but also showcases the diverse culinary scene Europe has to offer, potentially inspiring viewers to recreate the flavors at home or embark on a European food adventure.
- "Eurovisionary Escapes" Travel Guides & Themed City Itineraries (Downloadable Content & Themed Travel Inspiration)
- Concept: Become a valuable resource for Eurovision fans and travel enthusiasts! Develop downloadable travel guides or blog posts titled "Eurovisionary Escapes." Each guide would focus on a specific
