The Oscars ignite a passion for film and cultural experiences. DMOs can leverage this excitement to inspire travel and showcase their destination as vibrant locations brimming with cinematic charm.
Here are some AI-generated tips on how to maximise the potential of the Oscars in your marketing calendar.
Lights, Camera, Action! Capture Cinematic Adventures:
- #OscarsTravelChallenge: Create a series of short videos to be released between the nominations announcement and the announcement of the winners, showcasing a travel experience inspired by iconic scenes from an Oscar-nominated film. Social media followers can be engaged through polls, getting them to vote on the next film scene to recreate. Variety is also key to showcasing the diversity of your destination, where you can tap into different film genres to reach a wider audience.
- "Behind the Scenes: Oscar-Worthy Locations": Partner with travel bloggers or social media influencers to visit filming locations of Oscar-nominated films in your destination. Influencers share their adventures on social media, showcasing the beauty and accessibility of your destination's filming locations. The campaign can be expanded through collaboration with local film commissions to facilitate access to filming locations and offer insider tips about the best time to visit.
Unveiling Hidden Gems with Cinematic Flair:
- "Travel Tips for Film Buffs": Create a blog series featuring travel tips specifically tailored for movie enthusiasts visiting your destination. Include recommendations for film-themed tours, museums dedicated to cinema history or even restaurants frequented by Oscar-nominated celebrities. Share insider tips and historical anecdotes related to the film industry in your destination. Engage film buffs with valuable content while subtly showcasing your DMO's knowledge and expertise in catering to diverse travel interests.
Fuelling Community Spirit & Building Buzz:
- "Oscars Trivia Challenge": Post trivia questions related to the Oscars and your destination's connection to the film industry (famous actors or directors from your region, films set in your destination). Encourage followers to share their answers and tag friends for a chance to win a movie-themed prize (e.g., movie tickets, film memorabilia). This interactive format fosters a sense of community and ignites excitement for the Oscars.
By embracing the excitement of the Oscars and drawing connections to film, DMOs can inspire travel dreams and position their destinations as captivating locations waiting to be explored.
