The 2024 Paris Olympics present a golden opportunity for DMOs to push creative boundaries and capture the Olympic spirit through captivating digital marketing.
Here are some AI-generated tips on how to maximise the potential in your marketing calendar.
Interactive Storytelling with Olympic Twists:
- "Then & Now" AR Filters: Develop AR filters for social media platforms like Instagram that allow users to overlay historical Olympic imagery onto present-day landmarks in your city. Imagine users virtually recreating iconic Olympic moments in your destination's iconic locations!
- "Athlete's Day in My City" Video Series: Partner with local athletes or fitness enthusiasts to create video series showcasing a typical training day intertwined with the city's cultural highlights. Let viewers experience your destination through the lens of an athlete, with a healthy dose of local flavor.
- "Olympic Trivia Challenges" on Social Media: Host interactive quizzes and polls on social media platforms testing users' knowledge of Olympic history and trivia related to your destination's sporting connections. Offer small prizes or recognition to boost engagement.
Content that Celebrates Local Sporting Heritage:
- "Unique Sport Spotlights": Move beyond traditional Olympic sports! Create engaging video content showcasing the unique sports or athletic traditions practiced in your region. Highlight the cultural significance, gameplay, and even offer tutorials for visitors to try these sports virtually or during their visit.
- "Local Legends: Untold Stories": Produce documentary-style videos or social media posts featuring legendary local athletes or sporting figures from your region. Uncover their training journeys, Olympic aspirations (if applicable), and how they have inspired the local sporting scene.
- "Olympic hopefuls" photo series: Partner with local athletes training for the Olympics. Capture their dedication and stories through a photo series showcasing their training grounds in your destination (beaches, mountains, local gyms) and their Olympic dreams.
Engaging Content Formats to Capture Attention:
- "Olympic Workout Routines" inspired by your destination: Partner with fitness influencers or local athletes to design short workout routines inspired by your region's landscape or unique sports. These could be filmed in scenic locations or local gyms, encouraging viewers to virtually train alongside them.
- "Soundtrack Your Olympic Journey" playlists: Create location-specific playlists on platforms like Spotify or Apple Music. Curate music that captures the energy and spirit of the Olympics, interwoven with local music genres or artists to reflect your destination's cultural identity.
- Live Q&A sessions with local Olympians or hopefuls: Organise live Q&A sessions on social media platforms featuring local athletes who have participated in past Olympics or are aspiring for the 2024 Games. This fosters a sense of connection with the global Olympic audience.
Remember to optimise your content for searchability by incorporating relevant keywords and hashtags throughout your campaigns. Partner with local businesses and influencers to amplify your reach and leverage their followings. By thinking outside the box and embracing these creative content ideas, DMOs can transform the Paris 2024 Olympics into a springboard for digital marketing success, attracting a global audience and etching their destination in the minds of potential visitors.
