Aleksandra Jerebic Topolovec

Aleksandra is a seasoned professional in digital marketing with over 14 years of experience, currently leading innovative digital transformation projects at the Slovenian Tourist Board. She played a key role in the conceptualization, development, and implementation of the official tourism portal, www.slovenia.info, positioning it as the central hub for all digital marketing activities promoting Slovenia internationally.

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Her expertise spans omni-channel strategies, user experience optimization, data-driven campaigns, and content creation across digital platforms. She has also pioneered personalized automated communication systems using advanced analytics and CRM tools. Aleksandra's leadership in integrating digital communication tools and platforms has significantly enhanced customer engagement and improved the overall user experience.

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Most recently, she has been involved in the development of AI Alma, a virtual travel guide that leverages cutting-edge technology to further enhance Slovenia’s digital presence in the global tourism market.