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The Leadership Roundtables will take place in Skyscanner's HQ in London's Soho. You can use the map below to get directions to ensure you find your way and don't miss all of the exciting things we've prepared for you.
This year's X. Awards are taking place at The Apartment @ The Hoxton, a design lover’s dream, with exceptional food, crafted cocktails and a vibrant atmosphere, to make you feel at home.
Future. Destination. Brand. will take place in Bloomberg Media's HQ in London. You can use the map below to get directions to ensure you find your way and don't miss all of the exciting things we've prepared for you.
Looking for a hotel near our venues? We recommend:
A great base for London breaks, just a 10-minute walk from Farringdon station and Sadler's Wells Theatre.
In the heart of Theatreland, just a few minutes from the best bars, restaurants and piazza.
In the centre of the City of London, next to Bank, Cannon Street and Monument tube stations.
Superbly located in the heart of the West End. Ideal for seeing a show or perusing the British Museum.
Stay at YOTEL London City and look forward to innovative design and time-saving technology in our super-smart rooms and social spaces. Located in Clerkenwell, London’s creative quarter and centre of the design scene, we put you right in the heart of the action. One of the best connected parts of the city, you'll also have Soho, Covent Garden, St Paul's and the Barbican on your doorstep. We’re the smart base for your stay in the city.
The Hoxton, Holborn is a buzzing home in the heart of London, a stone’s throw from the West End. Covent Garden, Oxford Street and the British Museum are all in easy walking distance from the hotel, along with great local eateries and some of the city's most charming old streets.
The session recordings will be available after the event where you can rewatch your favourite sessions individually.
Check out the programme outline to see what you can look forward to during the event. On 11th December, the event will start at 9:00 GMT. All timings are in Greenwich Mean Time.
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In today's competitive tourism landscape, data-driven marketing is essential for capturing the attention of travellers. Explore how harnessing the power of data analytics and cutting-edge AI technology can be leveraged to craft personalised, engaging campaigns that resonate with high-net-worth individuals.
In the age of AI, the possibilities for creating truly omni-present digital brand experiences are boundless. This session delves into the latest technological advancements and explores how they elevate Tourism Ireland's brand presence across all channels and shape the DMO's overarching promotional strategies.
Crafting a compelling destination brand requires a delicate balance between authenticity and aspiration. This session explores the key factors influencing brand perception and how to shape a consistent message that resonates with target audiences while remaining true to the destination's unique character.
In the rapidly evolving digital landscape, understanding the implications of regulations is crucial for the tourism industry. This panel provides a comprehensive overview of how major policy developments are shaping the future of tourism and opportunities to adapt and thrive in the changing environment.
As generative AI continues to reshape the media landscape, the ethical implications of its use in tourism marketing must be clearly understood. This session will delve into the benefits and risks of using AI to enhance marketing efforts, considering how to ensure transparency and accuracy in content generation, the role AI plays in optimising digital media and the environmental implications of AI-enabled marketing activities.
With a saturated media landscape, effective storytelling is more crucial than ever. This session explores the art of crafting compelling narratives and developing a strategic content plan that utilises innovative digital tools to streamline content production and distribution and captures the power of international PR to maximise share of voice.
The successful integration of strategy and technology is paramount for driving impactful destination marketing campaigns. This session explores the interplay between strategic planning and the latest advancements in AI, examining how these two forces can converge to create exceptional digital brand experiences.
Staying relevant requires a constant evolution of brand narratives and marketing strategies. This session explores NBTC's strategic shifts in brand positioning that have driven success and overcome the challenges faced by the DMO, highlighting how content and messaging have been adapted for digitally native audiences.
In an era of digital transformation, destination marketing has evolved rapidly, demanding new strategies and approaches. This session offers a unique perspective from Nils Persson, the Chief Marketing Officer of VisitSweden, on how his organisation has successfully navigated this landscape and driven impressive growth - all while operating on a limited budget compared to its larger competitors.
Heightened awareness of sustainable tourism has made this a paramount concern for travellers and destinations alike. This session explores the critical role of transparency in building trust, fostering responsible practices and ensuring the long-term viability of tourism destinations and how to embed this message across all communications with visitors.
Staying informed about emerging technologies is essential for maintaining a competitive edge and capitalising on opportunities. This session provides an overview of the development of Alma, a virtual assistant designed to provide personalised travel recommendations, and a summary of how the Slovenian Tourist Board is building a Data Analytics Hub.
Get to know this years speakers and read about their work and achievements.
If you have a campaign/project you think should win one of these, make sure to enter it!
Your Membership: membership.name
Discover DTTT Membership. As a Member you get access to all of our events on-demand and get unlimited free entries to X. Awards among other benefits on our platform.
This plan is for businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.
Get weekly trend alerts, business cases and innovation toolkits every week helping you gain the competitive edge.
Get essential training, design thinking and sustainability leadership skills, with direct access to expert coaches.
Get the Growth Label 2023 by the DTTT, earn with free entry to DTTT Business Awards, get listed free in the DTTT Directory.
Create better strategies & learn from destination experts.
The Destination Membership is designed to support DMO teams and their industry by giving them the necessary resources to organise, strategise and create better content.
Join leading flagship events in tourism, X Festival and X Design Week. Your entire team get unfettered access to join, watch-again and be part of the conversation.
Upgrade your team's capabilities in digital, trends, strategy, leadership and sustainability with dedicated strategy sessions and training programmes for members.
Dip-in to our library of more than 650 DMO resources, from case studies and interviews to white-papers as well as research, workshop and design templates.
This plan is for businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.
Get access to the widest array of insights available, from DMOs and Industry on current trends related to digital, strategy and sustainability.
Offer a rich view on current industry trends and developments with students, with design methods and rich, case-study driven global perspective.
Benefit from opportunities to engage and share research perspectives with policymakers and industry practitioners on key topics.
This plan is for businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.
Join leading flagship events in tourism, X Festival and X Design Week. Showcase the very best of your team's achievements with X Festival Awards.
Go further as a thought leader with a co-designed editorial plan, joint livestreams and collaborative insights on critical industry trends.
Show clients you're a trusted partner of the DTTT, with a brand label license, premium listing in the Directory and and Expert Business Review.
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