That's a wrap for 2025
We'll be back next year with another great programme. In the meantime, explore the 2025 programme below to see what Future. Destination. Brand. is all about.
The Digital Tourism Think Tank's flagship event for three days of ideas, inspiration and critical thinking around the most important trends impacting our industry.
Two concurrent full-day collaborative sessions designed for the strategic challenges that keep destination marketers awake at night. In intimate peer-to-peer environments of 20-25 participants, senior marketing leaders and content teams tackle the most pressing issues facing destinations today - from navigating AI's transformation of search behaviour to building sustainable user acquisition strategies beyond disappearing cookies.
These aren't theoretical discussions. Participants bring real challenges, share actual performance data, and leave with concrete strategies tested through hands-on experimentation and collective problem-solving. The workstreams continue quarterly throughout the year - combining two in-person intensive sessions with online collaboration - creating an ongoing community focused on advancing destination marketing effectiveness through sustained peer collaboration.
The Leadership Roundtables represent a cornerstone of F.D.B., fostering dynamic collaborative sessions where destination marketing executives actively engage in strategic dialogue to enhance performance outcomes.
X. Awards are an important celebration within F.D.B., recognising exceptional achievements across destination marketing and management. In this social gathering we showcase the industry's most innovative campaigns, groundbreaking creative strategies and visionary leadership initiatives that are setting new benchmarks for destination success across the global tourism landscape.
In this social gathering we showcase the industry's most innovative campaigns, groundbreaking creative strategies and visionary leadership initiatives that are setting new benchmarks for destination success across the global tourism landscape.
F.D.B.’s forward-thinking keynotes stand out as the flagship element of the event, delivering powerful back-to-back presentations from the world's leading destination marketing executives and industry visionaries. This carefully curated programme brings together CMOs, marketing directors and strategy leaders who are actively shaping the future of destination marketing and management, providing robust insights into the trends and innovations defining tomorrow's most successful destinations.
F.D.B.’s forward-thinking keynotes stand out as the flagship element of the event, delivering powerful back-to-back presentations from the world's leading destination marketing executives and industry visionaries.
Join DTTT and Airbnb for an inspiring day experiencing and discussing what makes rural tourism competitive for destination brands.
Check out the Retreat
In this closed room environment, candid conversation is encouraged as Directors of Digital and Marketing discuss major challenges, trends and insights from a first-hand perspective around the table.
The tourism industry is at a critical crossroads. How can we ensure the places we love thrive, while protecting their natural beauty, cultural heritage and communities?
Explore the art and science of creating brand impact in the dynamic landscape of experience-driven travel, where travellers are seeking experiences that connect, inspire and leave a lasting impression.
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