Catharina Riess

Catharina Riess is a seasoned executive with over 20 years of expertise in strategic communication, brand management and international market strategy. As Director of the Media House at the Vienna Tourist Board, she leads global communication initiatives to position Vienna as a top travel and meeting destination. Catharina previously held senior international leadership roles at Nespresso, L’Oréal and GlaxoSmithKline, with a focus on Marketing and e-commerce in Europe and the U.S. She holds an advanced degree from the Vienna University of Economics but believes in the power of life-long learning as part of a diverse team to drive innovation.