Jessika Weber

Dr. Jessika Weber Sabil is the professor for Digital Transformation in Cultural Tourism at the Academy for Tourism of Breda University of Applied Sciences (NL). 

The vision of the professorship is to explore the use of digital realities in cultural tourism with the aim of enabling the inclusive, social, sustainable, historical, educational and economic growth of local communities, tourism businesses and individuals to reinvigorate the idea of an enhanced public space, heritage sites and tourism destinations. Additionally, to outline the notion of ‘beyond tourism’ as the further development of the so-called ‘never-ending tourism’.