The travel industry is undergoing a digital revolution. Artificial intelligence (AI) is transforming the way we plan and experience journeys.

Kevin explores how Artificial Intelligence is transforming the travel industry, making the experience more efficient, personalised and enjoyable.

The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.

Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.

Akemi opens up by explaining that her business is founded upon the need to respond in real-time with technology solutions to crisis management needs.

Google shed light on the science behind creating compelling content that truly resonates with its intended audiences.

Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.

YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.

Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.

In this short keynote, Ashish Arya, from Pinterest, guided us through how brands can inspire the return to travel.

Dominique reveals that during the pandemic, there has been a 2.5x increase in engagement through social media platforms.

Luca starts by explaining that if travellers are changing their behaviour, as a hotel, business or DMO, you need to change your strategy yourself.

This is where Web 3.0 technologies, can play a crucial role in overcoming barriers and connecting local brands with a much wider partner ecosystem.

Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.

The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.

Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.

Pete Comeau, The Managing Director at PhocusWright, during his talk ‘Shifts in Digital Behaviour’, discussed the travel market post-pandemic.

Cees Bosselaar opened the second day of the X Festival offering his views on emerging trends and best practices as we rebuild confidence in travel.

Benoit gives you a glimpse at the amazing experience this unique setting creates to foster innovation and help support sustainable tourism at thecamp.

Bob W isn't just a short-stay apartment provider, they're a beacon of transparency and action in the often-murky world of hospitality sustainability.

JoAnna joined X. Festival to provide a keynote on the tourism trifecta, composed of sustainability, storytelling and social impact.

Christian Møller-Holst, CEO and founder of Goodwings, joined us at X. Festival to deliver the final keynote for ‘Emerging Trends’.

Firstly, to understand the role of GSTC Standards it is important to understand the four pillars upon which these standards are based.

How Sovena resort became one of the leading sustainable resort chains in the world.

To achieve sustainability, Rhodes requires a detailed transition mechanism, tackling challenges head-on with a multi-pronged approach.

Tina acknowledged the potential of AI to enhance personalisation but said the human touch of curation and personal recommendations will remain vital.

Small adaptations make a massive difference to the overall visitor experience, opening up opportunities to travel for neurodiverse individuals.

The Estonian and Finnish Forestry Management Organisations teamed up to promote hiking tourism routes, through storytelling and a simple website.

What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.

Upcycling is a key part of sustainability. Find out how IKEA is working with denim recycling company MUD Jeans to repurpose denim into sofa covers.

The Wild Escape is a project connecting schools with museums in the UK to teach the importance of biodiversity in a creative manner.

Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences

Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.

Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.

Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.

Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.

Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.