Log in
Oops! Something went wrong while submitting the form.
Create an account
Oops! Something went wrong while submitting the form.
Log in
Oops! Something went wrong while submitting the form.
Create an account
Oops! Something went wrong while submitting the form.
6th June
Next Cohort
During X. Design Week
Register Now
XR Immerive Experiences
Mater XR Immersive Experiences in Tourism
Transform your organisation's approach to XR through hands-on experimentation, peer learning and expert guidance.
Latest from Our Content Series
Explore our latest insights and practical demonstrations showing how leading destinations are implementing AI technologies.
News from our Partners
Skyscanner Releases New Horizons Spring Travel Outlook report
Skyscanner has unveiled its latest Horizons Spring Travel Outlook report, highlighting an early increase in travel demand and the evolving travel trends shaping 2025, based on the forward-looking search data of 110m+ users each month and a survey of 19k travellers worldwide.
News from our Partners
Sojern Unveils its 2025 State of Destination Marketing Report
Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing 2025” report for destination marketing organisations (DMOs).
Partnership
Revenue Reimagined: The Evolution of Cultural Enterprise Distribution in a Digital Landscape
The cultural sector finds itself at a pivotal crossroads. As funding landscapes become increasingly challenging, cultural enterprises are recognising that commercial focus is no longer optional but essential for sustainability.
The Learning Journey
A Complete Learning Journey
Our programme combines three powerful elements to ensure you not only understand the potential of AI technology, but gain hands-on experience implementing it.
Editorial Report & Playbook
Your comprehensive guide to implementation, with strategic insights and practical roadmaps.
- Strategic implementation framework
- Real-world case studies
- Best practice guidelines
Editorial Report & Playbook
Detailed tutorials and demonstrations for practical implementation.
- Step-by-step tutorials
- Practical demonstrations
- Expert tips and insights
Intensive In-Person Workshop
Your comprehensive guide to implementation, with strategic insights and practical roadmaps.
- Hands-on experimentation
- Expert guidance
- Peer learning opportunities
Strategic Outcomes
Tone of Voice
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
User Experience
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
Brand Opportunities
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
Responisble Use
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
A Collaborative Community
6x Hack the AI Workstreams
Regular collaborative sessions to share insights and shape the future of AI in tourism.
- Bi-monthly strategic sessions
- Hands-on problem solving
- Peer learning opportunities
Discussion
Thread
Continuous knowledge exchange to stay ahead of rapid developments.
- Expert moderation
- Real-time updates
- Community insights
Prototyping
Lab
Collaborative space for experimenting with tools and sharing implementation insights.
- Experimental projects
- Shared resources
- Implementation feedback
Ready to Transform Your Organisation?
Choose the access level that best suits your needs and goals.
.webp)
