3rd June

Next Cohort

During X. Design Week

Register Now

AI in Practice

A Sandbox to Catalyse Generative AI Use in Tourism

Transform your organisation's approach to AI through hands-on experimentation, peer learning and expert guidance.

Stay Ahead of the Curve

Explore our latest insights and practical demonstrations showing how leading destinations are implementing AI technologies.
Experiences

Starring GREAT Britain: Leveraging Cinema's Power to Transform Tourism

Beyond its creative and cultural impact, film plays a powerful role in driving economic growth. Film tourism is now one of the fastest-growing sectors in the industry, with some destinations seeing a lasting uplift in visitor numbers.
AI

Destinations Are Embracing AI, Here's Why RAG Matters More

Explore how RAG (Retrieval Augmented Generation) is transforming AI in destination management, ensuring real-time, accurate, and trusted visitor experiences.
News from our Partners

Bridging the Digital Divide: Enhancing Digital Readiness in the UK Public Sector

The UK public sector must bridge digital gaps to enhance services. Granicus' survey explores digital readiness for long-term transformation.

The Learning Journey

A Complete Learning Journey

Our programme combines three powerful elements to ensure you not only understand the potential of AI technology, but gain hands-on experience implementing it.

Editorial Report & Playbook

Your comprehensive guide to implementation, with strategic insights and practical roadmaps.
  • Strategic implementation framework
  • Real-world case studies
  • Best practice guidelines

Editorial Report & Playbook

Detailed tutorials and demonstrations for practical implementation.
  • Step-by-step tutorials
  • Practical demonstrations
  • Expert tips and insights

Intensive In-Person Workshop

Your comprehensive guide to implementation, with strategic insights and practical roadmaps.
  • Hands-on experimentation
  • Expert guidance
  • Peer learning opportunities

Strategic Outcomes

Tone of Voice

Craft a language that reflects your brands personality and values, supporting consistency across all communications.
  • Generate destination guides and compelling marketing copy
  • Handle translations and localisation across multiple languages
  • Create interactive chatbot experiences with consistent brand voice

User Experience

Craft a language that reflects your brands personality and values, supporting consistency across all communications.
  • Generate destination guides and compelling marketing copy
  • Handle translations and localisation across multiple languages
  • Create interactive chatbot experiences with consistent brand voice

Brand Opportunities

Craft a language that reflects your brands personality and values, supporting consistency across all communications.
  • Generate destination guides and compelling marketing copy
  • Handle translations and localisation across multiple languages
  • Create interactive chatbot experiences with consistent brand voice

Responisble Use

Craft a language that reflects your brands personality and values, supporting consistency across all communications.
  • Generate destination guides and compelling marketing copy
  • Handle translations and localisation across multiple languages
  • Create interactive chatbot experiences with consistent brand voice

A Collaborative Community

6x Hack the AI Workstreams

Regular collaborative sessions to share insights and shape the future of AI in tourism.
  • Bi-monthly strategic sessions
  • Hands-on problem solving
  • Peer learning opportunities

Discussion
Thread

Continuous knowledge exchange to stay ahead of rapid developments.
  • Expert moderation
  • Real-time updates
  • Community insights

Prototyping
Lab

Collaborative space for experimenting with tools and sharing implementation insights.
  • Experimental projects
  • Shared resources
  • Implementation feedback

Ready to Transform Your Organisation?

Choose the access level that best suits your needs and goals.

Evolve Member

Online Access

€0

per person
  • Complete online curriculum
  • Access to recorded sessions
  • Basic community access
Access Dashboard

Impact +

Enterprise Solution

Custom

per person
  • Full programme for your team
  • Customised sessions
  • Year-round development
  • In-house delivery
Contact Us