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Melissa brings a wealth of knowledge and expertise to her role, driving strategic initiatives to enhance Edmonton's position as a vibrant and sustainable destination. She is a passionate advocate for Edmonton and is committed to promoting the city's unique culture, attractions, and experiences to a global audience. With her work in Edmonton, she has helped to produce a strategy that not only pushes for a more sustainable future but also champions inclusion by implementing initiatives that are accessible for all and fostering understanding and appreciation by promoting Edmonton's rich Indigenous and multicultural heritage.
With Melissa and the team, Edmonton is striving to become a global leader in regenerative tourism, aiming to create a positive impact on its communities, environment, and economy. This strategy emphasises inclusivity by focusing on:
1. Accessibility: Ensuring all visitors, regardless of their abilities, can enjoy Edmonton's diverse offerings. This includes improving the physical accessibility of attractions and implementing initiatives to cater to diverse cultural and linguistic needs.
2. Equity: Promoting equitable access to tourism opportunities and benefits for all residents, including Indigenous communities, newcomers, and marginalised groups. This involves supporting diverse businesses and ensuring tourism development benefits the entire community.
3. Cultural Understanding: Fostering intercultural understanding and appreciation by promoting Edmonton's rich Indigenous and multicultural heritage. This includes supporting cultural events and initiatives that celebrate diversity and encourage respectful engagement with different cultures.
By prioritising these aspects of inclusion, Edmonton's regenerative tourism strategy aims to create a welcoming and enriching experience for all visitors while fostering a more sustainable and equitable tourism industry.
Melissa Radu is a passionate and experienced leader in the tourism industry, currently serving as the Executive Director of Destination Stewardship at Explore Edmonton Corporation. With a proven track record of success in marketing, Melissa brings a wealth of knowledge and expertise to her role, driving strategic initiatives to enhance Edmonton's position as a vibrant and sustainable destination.
Previously, Melissa held the position of Marketing Accounts Director at Explore Edmonton Corporation, where she leveraged her creativity and marketing acumen to develop and execute impactful marketing campaigns. Her diverse background also includes experience in graphic design, marketing society involvement, and UNICEF engagement, demonstrating her well-rounded skillset and commitment to social responsibility.
Melissa is a highly motivated and results-oriented individual with a strong dedication to collaboration and building meaningful relationships. She is a passionate advocate for Edmonton and is committed to promoting the city's unique culture, attractions, and experiences to a global audience.
In her current role as Executive Director of Destination Stewardship, Melissa is responsible for leading a team of professionals in developing and implementing strategies to ensure the long-term sustainability of Edmonton's tourism industry. She is a strategic thinker and a skilled communicator, and her leadership is instrumental in driving positive change and fostering a collaborative environment.
