This programme is a set of highly focused working groups on furthering knowledge, understanding and solutions around critically important topics impacting strategic decision-making and leadership today.
In an evolving marketing environment, we are investigating the most important tools and technologies that support destination marketers in their day-to-day operations.
With sustainability the cornerstone of tourism strategies, we are investigating the best approaches to build transparent models that fully account for the impact on society and the environment.
In a challenging economic climate, we are investigating the best approaches for DMOs to support tourism entrepreneurs and boost skills to enable SMEs to grow.