Opinion | Digital Tourism Think Tank

Featured Opinions

Ads Come to ChatGPT: What Conversational Advertising Means for Diversifying Marketing Channels

ChatGPT’s emergence as an advertising platform is driven in part by OpenAI’s financial reality. Despite surpassing $20 billion in annualised revenue by the end of 2025, the company’s computing power costs continue to outpace its income substantially.

Featured Opinions

Ads Come to ChatGPT: What Conversational Advertising Means for Diversifying Marketing Channels

How DMOs Are Responding to AI Search

AI Search and Destination Discovery: What’s Changing

How DMOs Are Responding to AI Search

AI Search and Destination Discovery: What’s Changing

All Opinions and Articles

Ads Come to ChatGPT: What Conversational Advertising Means for Diversifying Marketing Channels

Training AI on Visual Styles: How DMOs Can Use AI Without Losing Authenticity

How DMOs Are Responding to AI Search

AI Search and Destination Discovery: What’s Changing

Music Tourism: How DMOs Are Leveraging Sound to Shape Destination Identity

Revitalising Rural Europe: Tourism as a Force for Positive Change

Sustainability Fees are Reshaping Destination Reputation

The Evolving Role of Destination Branding: What We Learnt From Leading Marketers

New Research Reveals Rural Tourism as Europe's Hidden Economic Engine

Future. Destination. Trends. 2025: Driving Brand Narratives Through Star Power

Rethinking Destination Technology Integration: Insights from the DTTT Accelerate Launch

Destination Marketing Partnerships: Insights from the Quarter Café LVEP Roundtable

The Quarter Café: Where 2026 Travel Trends Meet the AI Inflection Point

Navigating the Future of Destination Discovery: How AI is Reshaping Visitor Engagement

OpenAI's Apps SDK Launch Signals A New Approach to Standardised AI Integration

Visit Sweden's National API: Transforming Destination Marketing Through Structured Open Data

Mastering the Art of Award Submissions for Destination Marketing Excellence

Beyond Experimentation: How Brand USA Is Building the Blueprint for AI-First Destination Marketing

2025 Future Destination Trends: How Reach is Being Redefined

How Astro-Adventures are Driving Powerful Destination Storytelling

2025 Future Destination Trends: Supercharging Spatial Discovery

Succeeding With Nudging For Sustainable Visitor Experiences

Visit Greenland's Strategic Transformation: Building Value-Creating Tourism for 2035

Rewriting the Tourism Playbook: Strategic Insights from XDW 2025

2025 Future Destination Trends: Achieving Campaign Equilibrium

The Experience Boom: Driving Destination-Led Bookable Experiences

The Experience Generation: Marketing to the Next-Gen Travellers

Activating Cultural Heritage in Tourism Experiences

2025 Future Destination Trends: Are We Entering The Voice Vision Era?

X. Design Week 2025: Framing the Programme

Spotlight on Destination Transformation at X. Design Week 2025

Impactful Experiences: Transforming Tourism With Purpose

Data Architecture in the Experience Economy

The Role of Digital Service Design in Enhancing Visitor Experiences

Social Commerce: Driving Conversion With Influencers and AI Solutions

2025 Future Destination Trends: Exploring the Values Vortex

Leading the Way: Exceptional AI Implementation in Destination Marketing

TXGB: The Hidden Data Layer Behind the Experience Economy

Strategic Implementation Guide: Building Intelligent Infrastructure

The Architecture of Intelligent Destinations: Building Digital Foundations for AI-Driven Tourism

Integrating AI Strategically: Why Intelligent Infrastructure Matters Now

Seasonal Storytelling: Building Robust Strategies for Spring Campaigns

Navigating the Role of Gaming in Tourism: A Gateway to Gen Alpha & Gen Z?

Soundscapes: The Emerging Audio Frontier in Tourism Marketing

Revenue Reimagined: The Evolution of Cultural Enterprise Distribution in a Digital Landscape

Strategic AI Partnerships: An Opportunity for DMOs?

2025 Future Destination Trends: The Rise of Delegated Discovery

Accelerating Action for Female Tourism Leaders

X. Design Week 2025: Future. Flow. Forward.

Starring GREAT Britain: Leveraging Cinema's Power to Transform Tourism

Destinations Are Embracing AI, Here's Why RAG Matters More

Instagram's Revamp: What Are the Implications for Tourism?

How to Test Large Language Models Without Compromising Data

Spatial Computing: Are Destinations Ready for Digital's Next Chapter?

The Rise of AI Agents: A Transformative Moment in Tourism

2025 Future Destination Trends: Are There Opportunities In Crisis?

Streaming Platforms: Strategic Opportunities in Destination Marketing

The US TikTok Ban: What Does It Mean for Destination Marketing

Tourism 3.0: Navigating Digital Transformation in an AI-Powered Future

Digital Venue Transformation: Using Design Thinking to Drive Innovation

Exploring Digital Shifts in the Future of Destination Branding

X. Awards 2024: Shaping the Future of Travel

Charting the Future of Tourism: Insights from the Innovation Wall 2024

Google's Cookie Reversal - Implications for Destinations

A Vision for Growth and Transformation: Developing a Data Strategy

Crafting the Experience: Elevating Business Events with Miral

Miral Brand Pillars: Discovering the Pillars Upon Which Miral Proudly Stands

Exploring the Future of Travel: Balancing Sustainability and Transformation with Destination Growth

Experiential Events: Where Entertainment Meets Environmental Stewardship

When Political Winds Shift: How Destinations Navigate Change

Data-Driven Strategies for Destination Management

Tourism Corridors: Canada's Strategic Approach to Visitor Dispersal and Regional Development

Autumn Tourism Campaigns: A Global Snapshot of Seasonal Storytelling