This template is a guide to understanding the 5 Goals explained earlier in this report:

1. Market Increase
2. Destination Image & Awareness
3. Expenditure Increase
4. Sustainable Development
5. Vertical Segment Engagement

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For each of these 5 Goals, we defined 5 elements that characterise them: Strategy, Channels, Budget, Timeframe and KPIs. These elements need to be set by the DMO in order to achieve the goals.

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In this board, we summarised the most common tips and options that can help the DMO set the strategy to achieve the 5 Goals. Use it as a guide to define your own short-and long-term goals. At the bottom of the canvas, you can see a blank space where you can organise your ideas and think about the goal for your DMO and the connected strategy, channels, budget, timeframe and KPIs.

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