Finavia thinks differently - it is all about the passenger’s total travelling experience.

Puerto Rico talk about how the newly formed DMO is welcoming visitors back to the island of Puerto Rico, and not only for its beautiful beaches.

The cooperation between Wonderful Copenhagen and Norwegian is based on new direct routes to Copenhagen opening up from the United States.

This case study shows how VisitOSLO created a great alliance in the occasion of the XGames.

The campaign comprised of two people, the so called ‘remote controlled tourists’ (RCTs), who explored the city of Melbourne for 8 hours a day

Stockholm Sounds centred around the theme of music and is aimed at introducing both famous and rather unknown insider spots within the city.

Today's travellers are busy, distracted and yet more informed about the places they want to go than ever before thanks to social media.

Vancouver Island and CrowdRiff joined us to discuss how to encourage more UGC as part of your social strategy.

A discussion on the challenges of communicating a largely intangible product by successfully bridging the gap through emotive storytelling.

Contiki, the world's leading youth travel company have been working hard to stay on point when it comes to engaging with the millennial audience.

AirBnB had done projects previously taking unique locations and making them bookable for once in a lifetime experiences.

Dubai is the 4th most visited city worldwide, but like others, each destination deals with different challenges and barriers.

Sojern talks about the current hot topic of 'programmatic advertising', explaining what it is and how this differs to conventional 'real time bidding'

Helsinki's geographic location is a huge strategic advantage, providing the shortest route between Europe and Asia.

Fjord Norge AS/Fjord Norway is marketing the region as an adventure travel destination, developing competitive areas.

Visit Finland partnered with Travel Audience for a pilot campaign targeting the niche German market.

Visit Denmark created 'Under the Hood' to ensure their team was ready for a content driven marketing approach.

Fabian Reichle from Switzerland Tourism shares some key learnings from starting out with influencers years ago to now.

We hosted a panel with a few destinations and travel companies to discuss their different experiences and strategies with the Asian market.

Visit Finland share insights with the rest of the DMO community about the approach they were taking in creating a seamless brand experience.

Eindhoven is a city which has taken a different turn in its overall business strategy as a DMO and more concretely in how that play out in activities.

Eindhoven365 is the organisation responsible for city marketing that has the complex task of ensuring visitors worldwide get to know the city.

The 'Explore Denmark' campaign was introduced in 2014 to market Denmark's city break destinations across all markets.

Due to the growing expectations and needs of city travellers, cities have to deliver and offer an authentic experience.

Remaining true to the core values of your brand and recalling them continuously with content throughout the visitor journey is not easy.

Focuses and values have shifted from commercial to community, from destination to ‘localhood’, from tourism as a goal to tourism as a tool to develop.

The recent promotional successes of San Francisco Travel, the official DMO of the city, demonstrate that the city’s shared values can be powerful.

Oslo’s storytelling is based on the values that portray the city as a very inclusive place where pride is celebrated.

With competition growing among destinations, Helsinki needed to set itself apart from other Nordic Capitals with a rather understated strategy.

We provide three examples of DMOs who we think successfully became ‘glass box brands’ and redefined their role as DxO.

Les Îles de la Madeleine is working extensively with Design Thinking techniques helping the destination to create projects and promote tourism.

The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.

The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.

South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.

This case study shares the insights from the strategy of Visit California for creating valuable content.