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Templates

Our templates are industry recognised for their interactive approach. We use digital tools to facilitate collaboration in-person or online.

All Templates AI Strategy & Leadership Design Thinking Business Resources Sustainability Leadership Industry Support 12 Stages of Transformation DTTT Events

The Twin Transition: Building Your Tourism Transformation Plan

This guide summarises a workshop template designed to help tourism businesses become more sustainable and digitally advanced.

AI Functionality Visioneering

In this workshop, you will explore and prioritise core functions of a new AI tool, assess data needs and define the full scope of the AI.

AI Companion Storyboarding

In this workshop you will craft and refine an AI persona for a travel companion app and explore how it interacts with users.

Ethical Feedback Loops

In this workshop, you'll generate ethical feedback and propose solutions for any new AI tool that you want to develop.

Ethical Risks and Rewards Matrix

In this workshop, you'll explore potential risks associated with AI tools and analyse their potential impact and probability.

AI Adoption Practical Guide

This workshop will provide you with a practical guide to overcoming the challenges of AI adoption and achieving success.

AI Schematic Diagraming

A flowchart depicting potential conversations between a large language model (chatbot) and a tourist, highlighting key decision points.

LLM Data Needs

This template guides you through identifying data needs for your Large Language Model (LLM).

DTTT Design Pack

"Everybody can be a designer!‍" This is the principle you need to remind yourself when you feel you are lacking creativity.‍

Introduction to the 12 Stages of Transformation Roadmap

The 12 Stages of Transformation Series is a comprehensive pack of resources created by the DTTT Team.

Empathy Mapping the Customer Experience

After conducting market research, it's time to empathise with consumers and embrace their feedback.

Hills Template

If you don’t know where you’re going, you might not get there.

Template Essentials: Persona Profile

Let's be honest, you cannot do without this template!

Rose, Thorn, Bud & Affinity Cluster

Rose, Thorn, Bud and Affinity Cluster are classic and versatile design thinking exercises that enable teams to gather and discuss projects.

Managing Stakeholder Expectations

Use this template to define who should be involved in your project and in what way.

Challenge Hunter

This template is aimed at phrasing clear and well-defined challenges for businesses to ideate on... and it is fun!

Super-quick Brainstorming Workshop

The outcome of this workshop is to get a curated list of solutions and ideas that help overcome a challenge.

From Brand to Glass-Box Brand

Think of your brand as a glass box, transparent, that really conveys a message.

Business Plan For Good: 2. Collaborative Research Phase

The second phase of the Business Plan For Good is all about understanding stakeholders through 'collaborative research'.

Business Plan For Good: 1. Assesment Phase

The Business Plan for Good is aimed for medium, small and micro enterprises who are looking at how to reinvent themselves.

Applying Business Innovation with Design Thinking

In order to stay competitive in the future businesses need to be equipped with the tools and the skills that allow them to readily adapt.

3.6 Maximising Technology for Hybrid Experiences

Use innovative contactless technology to develop more efficient, engaging and optimised hybrid experiences.

3.5 Applying Deep Learning to the Customer Experience

Take any interaction with your customers as an occasion to learn.

3.4 Co-Design Principles

Service Design and Co-design can help you develop extremely relevant digital experiences.

3.3 Articulating an AI Strategy to Support Your Recovery

AI isn't about over complex technologies and strategies.

3.2 Establishing Data-driven Recovery Pathway

Any kind of digital tool you may use in your business will generate considerable amounts of customer and user data for growth and recovery.

3.1 Accelerating growth by scaling digitally

Scaling your business can be daunting due to the amount of tools and resources that can be adopted. In reality, it's simpler than you think.

3 Digitally Driven Growth & Recovery

Now more than ever the industry is going digital.

2.5 Building Trust Through Transparency

Transparency means first of all showing the direct and indirect impact of your actions on both society and the environment.

2.4 Storytelling the Local and Sustainable Business

The COVID-19 pandemic has made us aware of the fragility of the global tourism ecosystem, exposing the problems related to sustainability.

2.3 Using Empathy to Strengthen Communication

Empathy Mapping the Customer Experience.

2.2 Co-designing Your Recovery with Consumers

When it comes to recovery, involving consumers and embedding their feedback can be key to success.

2.1 Communicating Purpose

Acceleration of past behaviours.

2 Restoring Consumer Confidence

In this track, we'll guide you through the most relevant actions you can take to restore the confidence of your customers.

1.5 Structural & Resource Planning

Improving Business Efficiency.

1.4 New Business Model for the 'New Normal'

The new normality we find ourselves in has heavily impacted the way we work and interact with our customers.

1.3 Rebuilding Revenue and Reducing Cost

Think big and outside the box!

1.2 Future Business Scenario Mapping

Scenario mapping is an invaluable tool if you’re trying to determine what the future might look like for your business.

1.1 Understanding Your Turnover Gap

A massive change in people’s behaviour!

1 Business Recovery Planning

For most businesses, recovery planning is the priority.

Prototyping: Destination Experiences in Meta

What opportunities does the Metaverse present and how can we envisage destination experiences if we look deeper at the possibilities?

Prototyping: Hyper Immersive Digital Brand Development

How can we leverage immersive technology to transform brand experiences and bring the top-of-funnel brand discovery phase to unparalleled le

Prototyping: Becoming a Smart Destination

What are the keys to becoming a smart destination?

Prototyping: Visitor Experience Development

How can we work to make tourism an activity which contributes to the net benefit of everybody involved?

Rapid Ideation 3: Artificial Intelligence

Artificial Intelligence has become a trendy topic considering the increased interest in automation and machine learning.

Rapid Ideation 2: Experience Transformation

Let’s discuss what it means to make destinations and experiences interactive.

Rapid Ideation 1: Exploring Emerging Technologies

During this workshop, we explore how different technologies can help destinations transform passive experiences into interactive ones.

Introducing the DXO Model

Due to the nature of destinations, their role has always been heavily discussed no matter if we are looking at national, regional or city to

Concept R&D

We're taking R&D out of the research department and making it something that concerns everyone.

Full Funnel Trends Canvas

Staying up to date with latest destination website trends is hard, especially as things change fast.

Asana & MURAL Toolkit for Destinations

The key to success in digital is often closely aligned with destinations' effective and strategically focused approach to tackle projects.

Developing a Food Theme Strategy

According to the 2016 Food Travel Monitor (WFTA, 2018), 93% of travellers can now be considered “Food Travellers”.

Overtourism Challenge Pack

At WTM 2018, the DTTT Team led a Destination Challenge.

12.2 How to Measure Innovation

Before and after undertaking a process that gravitates around innovation, it is important to measure the success of the performance.

12.1 Exploration & Innovation

Start innovating with a sprint! This template is the best way to run a sprint in your organisation.

11.4 Turning Insights into Actions

Analytics is a critical aspect to be able to measure which of your activities are contributing to the destination.

11.3 Aligning Departments and Centres of Excellence

The aim of a Centre of Excellence is to use knowledge management to better understand how to set a competitive advantage.

11.2 Sharing Knowledge with Stakeholders

Here, you will analyse if there are opportunities for knowledge exchange between the DMO and the external partners.

11.1 Knowledge & Insight

In the Knowledge & Insight Sprint, you will work on the internal knowledge exchange and insight of your organisation.

10.4 New Technology Research and Development

We're taking R&D out of the research department and making it something that concerns everyone.

10.3 Creating Immersive Brand Experiences through 360 Storytelling

360 Content is a hugely powerful medium for storytelling but creating effective, powerful and engaging VR content isn't quite as easy.

10.2 How to Engage your Visitors with New Technology

With this template, you are going to explore new technologies to implement in your destination.

10.1 Technology & Disruption

Gather the whole team and think about the role of technology, knowledge and innovation inside your organisation.

9.3 Creating Content Through Partnerships

This Template is the best way for you to start thinking about how to build a content strategy for your partnership campaign.

9.2 Strategic Partnership Framework

It is essential to understand what the needs of the DMO are, before trying to identify opportunities.

9.1 Partnerships & Alliances

Start a brainstorming and ideation process to assess and implement the network of partners.

8.4 Website Review & Benchmarking

This template will allow you to evaluate your website and compare it to other DMOs' ones.

8.3 Social Media Performance Audit

Here you can find one of the templates that will help you access some of the digital assets of your DMO.

8.2 Setting Goals, Strategies & KPIs

This template is a guide to understanding the 5 Goals.

8.1 Performance & Measurement

With this Sprint, you will be able to kick-off your work on performance and measurement.

7.5 Creating Campaigns for Target Audiences

With this template, finally, you will be able to storyboard your campaigns based on your target audience.

7.4 Using Big Data

This template helps you brainstorm ideas about how to use data to draw useful insights and turning it into smart data.

7.3 Targeting & Distribution throughout the Visitor Cycle

With this template, you will be able to work on targeting your audience at each stage of their visitor cycle.

7.2 Creating Stories and Campaigns

With this template, we are gonna guide you in the creation of stories for your target audiences and channels.

7.1 Targeting & Distribution

With this sprint, you will be able to kick-off your work on your targeting and distribution strategies.

6.5 Storytelling Strategies

Storytelling is an integral part of digital marketing, crafting unique stories that match a destination's DNA.

6.4 User-Generated Content Strategy

Consumer behaviour is changing quickly and so are content preferences.

6.3 Content Planning

Planning content requires a structure to follow because the elements to take into consideration are multiple.

6.2 Developing Stories

Our template is designed to provide a blank canvas for your team when developing stories.

6.1 Content & Engagement

Gather your whole team and use the Content & Engagement - Sprint template to map out content opportunities, weaknesses, needs and ideas.

5.5 Crafting the Right Message for your Audience

This template is the one that completes your audience strategy.

5.4 Identifying Ambassadors and Influencers

When you have well-defined personas to describe the audience of your DMO, you can start creating persona-specific content.

5.3 Customer Persona Card

You might find it useful to create a sort of ID for the persona, what we call the “Customer Persona Card”.

5.2 Creating Customer Personas

Creating customer personas is a great way to focus on your audience in a more targeted way.

5.1 Markets & Audiences

Gather your team to create an audience strategy.

4.6 Brand Benchmarking

You’ve explored some new ideas to push your identity further. How do you get these component parts to work together?

4.5 Co-creating Your Brand

This template is designed to walk you through the process of co-creating your brand.

4.4 Brand Solution Statement

This template is designed to help your team work together to come up with brand solutions for your DMO.

4.3 Brand Tone of Voice

When your brand is communicating across a multitude of channels, it is more important than ever that it is consistent and recognisable.

4.2 Brand Identity Wheel

We have created this template to help you pinpoint your brand identity.

4.1 Shaping the Brand

The Shaping the Brand template is one of our sprint templates designed to get your whole team working together to shape your brand!

3.6 DTTT Product & Experience Framework

We have developed a framework to help DMOs understand how to design Signature Experiences that are aligned with the brand.

3.5 Designing Neighbourhood Experiences

In this Template, we are going to walk through how to build products and experiences around neighbourhoods in your destination.

3.4 Planning Itineraries & Trails

In this Template, we will explore how to pair products and experiences within your destination to create unique trails & itineraries.

3.3 Needs & Experience Matching

With this template, you will be able to match your visitor's needs with your experiences.

3.2 Developing Experiences

In this template, you will learn how to develop your own experiences within your destination.

3.1 Crafting Niche Experiences

In this template, we will help you to start developing unique ideas for niche experiences.

2.3 The Visitor Buying Cycle

In this template, we are looking at what we here at DTTT have identified as the key stages of the Visitor Buying Cycle.

2.2 Designing the Tourist Information Office of the Future

This template will help you designing the TIC of the future.

2.1 The Visitor Cycle

The first basis for the identification of the different touchpoints, messages, channels and strategies used by the DMO.

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