Chuffed Gifts is an example of how tourism businesses can untapped the potential of the domestic market by applying innovation, and entrepreneurship.

Case Study: TypeO - The pandemic exposed a need for change and innovation nobody thought they'd need.

The Singaporean micro-brewery 'Good Luck Beerhouse' is a business within the hospitality sector that was able to pivot and adapt to the 'new normal'.

Case Study: A great example of a purpose-driven initiative is Spend With Us, an online marketplace supporting rural businesses across Australia.

Case Study: Inspirato - Revolutionalising travel with subscription-based luxury vacations.

Tourespaña focuses on a digital strategy that strongly relies on data to both source important information and engages with tourists.

We hosted a live chat with Inga, who shared her insights and experience from the impact of 2010 volcano eruption.

At the #DTTT, we have followed the evolution of the Faroe Islands, which has been as unique as their campaigns.

How are NTOs reacting to COVID-19? What are the strategies behind recovery? How are they retargeting their audiences?

Our aim is to take the time and hassle out of doing that by doing it for you. You just listen along live, or check-in later.

How will destinations support their local communities and the industry during COVID-19? What is the best way to respond?

How have the Nordic countries responded to the crisis? We have seen different approaches throughout the Nordic region and wanted to find out more.

In an in-depth interview, our CEO Nick and Beautiful Destinations CEO Jeremy joined forces to discuss digital brand engagement.

How can international tourism destinations start the recovery? What concrete actions can be taken?

We caught up with Maria who was kind enough to share her experience of starting to work together with industry to look at the various scenarios.

Here are the takeaway from last week's webinar held together with the Adventure Travel Trade Association.

What key measures need to be in place to ensure the survival of local businesses during the COVID-19 pandemic?

Where do destinations find inspiration for their campaigns during COVID-19?

How can destinations adapt to attract the domestic market and restart tourism?

Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers.

Sustainability is a key issue for the industry as it prepares for recovery.

As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago.

We discussed the different approaches of destinations who are at various stages of the recovery process.

In Week 7 of our Tourism Impact Call series, we have seen a shift in industry reaction from impact to innovation.

At the #DTTT, we are working closely with destinations to find out what's going on behind the scenes. A different week brings different perspectives.

In Week 5, we followed the progress of more destinations as we learnt about their recovery stategies.

The #DTTT welcomed more new perspectives and industry experts to our fourth Weekly Tourism Industry Impact Call.

The #DTTT hosted its third travel industry impact call, featuring even more valuable contributions and industry-wide insights from around the world.

The #DTTT were keen to welcome even more new faces and perspectives to our much anticipated second travel industry impact call.

At the #DTTT, we are bringing people together across the industry to help steer them through the crisis.

Kiwi Welcome is a sustainable travel start-up that aimed to incentivise visitors to have more purpose-driven travel & contribution to the community.

Haeckles promote a more sustainable cosmetic industry but also aims to raise awareness about the natural wealth of the local environment.

Shangri-La focuses on family bonding experience to achieve a higher level of customer service and hospitality.

Cuvée Privée - How a business can scale revenue & boost customer loyalty by leveraging innovation & applying creativity to a subscription-based model.

Situated on the rugged and unspoiled shores of Fogo Island, an award-winning inn that follows the purpose of a thriving community & sustainability.

Tapping into the new trend, many accommodation providers have started to shift their offer and invest in a more nature-oriented and relaxation focused

Businesses adapt to the circular economy and its practices, from how to design and manufacture products to their function for customers.

Byway is the world’s first operator for flight-free holidays, aiming to popularise the emerging trend of slow travel.

The Netherlands-based hotel chain citizenM has always been at the forefront of business innovation and technology.

Sleeper trains or Night trains: A more sustainable way to experience low-impact travel

Case Study: Spoon and Seed’s - Succeeding during a pandemic by implementing a new staff management model and streamlining the menu.

Implementing small radical changes in company operations, technology, partnerships and innovation helped Lion Heartlanders survive the pandemic.

Unyoked is an example of a small enterprise able to identify market gaps developing an offer that is extremely relevant to the needs of vacationers.

Marketing Campaign by Greek National Tourism Organisation with Aegean Airlines and Sojern

How Sovena resort became one of the leading sustainable resort chains in the world.

Virtual shopping uses the latest media technologies to bridge physical and online experiences, adding value through human connections.

Rock Paper Scissors represents an extraordinary example of resilience, care for the local community and business innovation.

Subscription-based services are those services seeing a customer paying a regularly recurring amount in exchange for the use of a product or service.

Find out how the DMO's is working to enhance the visitor experience with a Data-Driven apporach.

We interviewed Charel, to learn about how the Netherlands manage, develop and market their destination.

For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.

The discussion focused on brand, digital, content and key learnings of the process.

For this talk, we were joined by an interesting line-up of panellists discussing how data can help to create smart digital-first destinations.

Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.

Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.

Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.

Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.

For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.

Visit Austurland has been developing its story through co-creation and a strong community-based approach.

In Helsinki, "66% of residents identified the climate crisis as their major concern when thinking about the future of the city."

The Federation of Breton Tourist Offices joined us at #DTTTGlobal to share its vision of the future of travel.

Alongside Helsinki, OnlyLyon is the winner of the 'European Capital of Smart Tourism' 2019 award.

The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.

The case study discussed the strategy of Destination Uppsala that adopted a behavioural segmentation based on consumers' decision-making process.

SEGITTUR is a state-owned company specifically developed with the purpose of fostering the development of innovation and new technologies.

Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.

Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.

We speak with Daniel Bury and Teboho Mahlatsi on how they achieve the best experiences for their films.

Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.

Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.

Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.

The Finnish city of Espoo is an ecosystem of collaboration and innovation.

Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.

Slovenia is green, Slovenia acts green, Slovenia promotes green.

Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.

Hoor Alkhaja, Associate Vice President at Dubai Tourism, joined us at #DTTTGlobal 2018. You can watch the full talk below:

Despite Finland's exceptional qualities, the country was once considered a rather niche destination within European tourism.

Dolomiti Paganella and Val Di Sole to talk about their experiences rebuilding their own Trentino-based DMOs from the bottom up.

Alice and Sophie share how they are responding to overcrowding in Paris, developing a content strategy to promote positive geographic spread.

Manuela Nicoletti, Director of Marketing at Ticino Turismo, speaks about the evolution of the destination brand we see today.

Find out how Banff & Lake Louise Tourism's communication strategy aims to educate visitors and promote positive geographic spread.

Meryl Le Feuvre from Visit Jersey talks about how the island has been pioneering its experience and product strategy.

In this case study, we will focus on how the brand LAAX is being built entirely around the winter product, ski slopes and snow parks.

As the city tourist board, Ljubljana know about the best tours and packages that visitors will enjoy and is now moving towards commercialisation.

Over the last 4 years, the tourism board of Dolomiti Paganella has witnessed a complete restructuring.

As consumer behaviour evolves in a multi-touchpoint world, so too does our ability to engage audiences at each and every moment.

Overcrowding is something we are now all familiar with in the travel and tourism industry, be it directly or indirectly.

Hoor Alkhaja, Associate Vice President at Dubai Tourism, shared insights on Dubai's rebrand and its 360 marketing strategy targeting Chinese visitors.

In this talk, Jeremy shares essential know-how on steps to succeed in social and understanding what’s important in social media content strategies.

Tourism Australia talks about how they speak to millions daily via Tourism Australia's platforms to become the most-followed destination globally.

For three years, Sojern and Tourism New Zealand have partnered to create brand awareness and drive more people to this bucket-list destination.

Remote Design is a concept pioneered thanks to MURAL, taking the amazing benefits of Service Design into a remote digital environment.

The private sector has been championing data & tech for some time, with some great examples of product & service innovation arising from initiatives

Eindhoven365 has high ambitions and a passion for city marketing.

Eindhoven brought together a team from all different industries within the city to create a truly dynamic identity.

Learn how to create a powerful platform to put innovation at the heart of your destination's activities.

With so much to do and so little time, it is always a challenge to find the most suitable attractions, activities and routes within a destination.

Jean-Philippe currently has worked at Geneva Tourism for a number of year's where he's been progressively building up an impressive data dashboard.

We talked about Visit Sørlandet in the second section of the report about Centres of Excellence.

Learn, test, see what works and adapt what works - it’s not always as straightforward and it changes as it evolves.