Today's scenario and tomorrow's outlook

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The UNWTO declared that tourism is the economic sector that has suffered the most from the worldwide explosion of Covid-19. In Italy - where there’s about 13% of GDP - the effects of the pandemic will continue to be felt throughout 2020 and certainly for the first half of 2021.

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The uncertainty in which international destinations navigate today makes it difficult to make reliable predictions on what awaits us in the coming months, but we can rely on current data to understand the direction where things are heading.

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For this reason, six months after the first report on the impact of Covid-19 on international tourism, The Data Appeal Company and Sojern return to analyze the state travel in Italy, examining the latest data on flight searches and reservations, online content, hotel rates, reservations and more.

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With this inside look at Italian Tourism post-Covid-19, a picture emerges. Tourism, after a breath of fresh air in the summer, once again languishes, both within hospitality and airline industry.

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The good news is that travellers have never stopped dreaming of Italy and are ready to pack their bags again - as soon as possible!

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Sojern joined forces with The Data Appeal Company to analyze the most up-to-date data on European tourism, looking at today’s scenario and where we’re headed in the future.

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They shared the report with us, and we share it with you.