Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.
They share insights on telling authentic stories from a different angle, finding the story and the angle, and the importance of distribution when it comes to reaching key audiences.
They share insights on telling authentic stories from a different angle, finding the story and the angle, and the importance of distribution when it comes to reaching key audiences.
Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product by successfully bridging the gap through emotive storytelling and hyper-relevant content.
They share insights on telling authentic stories from a different angle, finding the story and the angle, and the importance of distribution when it comes to reaching key audiences.
Emma works in the Emerging Markets Team at VisitScotland looking after the Australasian, Indian and Middle Eastern markets. With over 10 years of experience in destination and travel industry marketing, Emma currently works on a range of B2C and B2B partnership, content and media activities across all of her markets.
David is a travel marketing, CIM qualified expert with over 10 years experience specialising in B2C and B2Bmarketing, brand partnerships and campaign management. Formerly Campaign Marketing Manager at Contiki, David is now Director Partner Marketing for The Travel Corporation.
Rosie has a wealth of knowledge of the media industry having started her career at Channel 4 where she worked in TV she then moved to Viacom to work on global event partnerships such as the EMA's and then joined Tastemade a year ago to follow her passion for food travel and lifestyle. Rosie works with clients to maximise their social potential and engage with global audiences.
Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
.webp)