Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.
If you haven't seen it already, take a look. Markus Dittli, Head of Digital Platform & Project Management, headed up this project and joined us to discuss the learnings and challenges of the process.
If you haven't seen it already, take a look. Markus Dittli, Head of Digital Platform & Project Management, headed up this project and joined us to discuss the learnings and challenges of the process.
Switzerland Tourism recently launched its brand new website and it’s a really fantastic example of a destination website that has been thoughtfully crafted around market behaviour and the user journey to create something different and completely immersive. If you haven't seen it already, take a look. Markus Dittli, Head of Digital Platform & Project Management, headed up this project and joined us to discuss the learnings and challenges of the process.
The presentation focused on 3 parts, focusing on inspiration to make it truly immersive, listening to guests to build its digital services and personalisation.
Read the article.
1. A project of this nature is a work in progress. It will require constant optimisation and testing, and be aware of limitations
2. Look into newer technologies such as VR and AR to create an experience for your users when they visit the website, that really connects them to the destination.
3. Be sure to make the website accessible to everyone.
4. Machine Learning helps but it can't do everything.
5. Consider the layout for different devices and make sure to use only very high-quality content.
6. First, structure your company and understand data before implementing personalisation.
Markus Dittli is responsible for the digital platforms of Switzerland Tourism and leads projects in the field of digital management. In his function, he has taken over the main project management of Switzerland Tourism's largest project: the relaunch of MySwitzerland.com in 2019.
Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
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